The company Heelys, known for inventing children's shoes with small wheels in the sole, which can be used as a roller skate, in the 4 quarter of 2010 of the year went into a big minus. Losses of the company reached $ 3,2 million. A year earlier, losses for the same period amounted to $ 1,1 million. Sales fell by 41% to $ 6,7 million. Sales on foreign markets sank the most - by 44%. The largest Japanese distributor, Privee AG, did not renew the agency agreement in 2011, which is why Heelys lost orders for $ 1,2 million. However, the Japanese market is a priority for the company, so Heelys opened its own representative office in Japan. According to the company, active sales will begin in April 2011, and the turnover in the country of the rising sun should reach $ 2,25 million.
In total, in 2010, the company's losses amounted to $ 4 million. This is less than in 2009, when the company did not receive $ 5,1 million in the account. Sales fell by 30%, or $ 30,4 million.The company expects the two-wheeled HX2 model to become a sales driver this year. In 2009, $ 925 thousand were spent on its advertising, in 2010 - $ 2,4 million. In this, recognition should be converted into growing profit.