GC "Detsky Mir" began to provide services for self-delivery of goods at points of delivery of the online store.
Their decision to open is timed to coincide with the high season of New Year's sales.
According to Nadezhda Kiseleva, head of the public relations department of Detsky Mir Group, the Detsky Mir online store is the fastest growing sales channel for the Group. So, for the first nine months of 2014, revenue increased by 90% compared to the same period last year and reached 238,3 million rubles. The opening of self-pickup points will improve the quality of service and significantly expand the audience of the online project, she said.
Meanwhile, Detsky Mir has entered into a partnership agreement with the retailer Ozon.ru, and in accordance with the terms of the agreement, orders can also be received at the pick-up points of this company. Self-pickup from partner points is paid in accordance with the tariffs of the partner company, its cost depends on the region and can also be free when a certain order amount is reached.
Thus, Detsky Mir has 20 own distribution points and 185 partner points in Ozon.ru. The self-pickup service today can be used by residents of 70 cities of Russia.
The Detsky Mir group of companies is a Russian children's goods trade operator. At present, the group unites national retail chains of stores Detsky Mir and ELC - Early Development Center, as well as the Yakimanka Children's Gallery luxury center.