Online Stores Attract Customers With Low Prices
27.05.2015 2728

Online Stores Attract Customers With Low Prices

Shoppers go online looking for low prices, according to PwC's Total Selling study.

Today 58% of shoppers in Russia believe that online stores have lower prices than traditional retail outlets. Another 55% attribute their love of online platforms to the lack of the need to go to the store. At the same time, 80% of Russians, before buying something on the Internet, choose to buy in a regular store - this is one of the highest rates in the world, more only in China and Brazil (86%).

About 70% of compatriots go to traditional stores in search of tactile sensations, another 64% immediately get it.

In the future, e-commerce will develop towards a multi-channel sales model, experts say. "The coming years will be challenging for online stores and will require investment in developing business models," said Martine Paters, PwC Russia Partner.

Shoppers go online in search of low prices, according to the company's Total Selling study ...
Euro Shoes Exhibition

Latest News

Arifmetika MCC, part of OR GROUP, launches the service of target loans "Delhi for parts"

BNPL-service (Buy Now Pay Later, buy now - pay later) MCC "Arithmetika" will develop under the brand name "Delhi for parts". It will allow buyers to pay for goods in installments over several months. The company is going to connect to…
27.01.2022 121

Irina Shayk became the heroine of the new Pinko advertising campaign

Supermodel Irina Shayk dressed in a leopard in an advertisement for the spring-summer collection of the Italian brand of clothing and accessories Pinko.
27.01.2022 130

Tom Ford cancels New York Fashion Week show

American designer Tom Ford has decided to cancel the Tom Ford Fall/Winter'22 show scheduled for February 16, the last day of New York Fashion Week, citing the impact on the collection's business and production…
25.01.2022 170

Crocs launches digital collection of clogs

Together with the French brand EGONLAB and its digital creativity laboratory, the Crocs clog brand has released a digital collection of shoes in the NFT format. Five exclusive clog designs from the collection will be auctioned off by opensea.io as…
25.01.2022 241

Detsky Mir Group increased its total sales by 16,9% in 2021

Detsky Mir Group increased its total sales in 2021 by 16,9% to 184,3 billion rubles. At the same time, the group's total online sales in Russia increased by 39,1% to RUB 54 billion. (VAT included). Currently, the share of online sales in…
25.01.2022 174
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning