Online Stores Attract Customers With Low Prices
27.05.2015 2470

Online Stores Attract Customers With Low Prices

Shoppers go online looking for low prices, according to PwC's Total Selling study.

Today 58% of shoppers in Russia believe that online stores have lower prices than traditional retail outlets. Another 55% attribute their love of online platforms to the lack of the need to go to the store. At the same time, 80% of Russians, before buying something on the Internet, choose to buy in a regular store - this is one of the highest rates in the world, more only in China and Brazil (86%).

About 70% of compatriots go to traditional stores in search of tactile sensations, another 64% immediately get it.

In the future, e-commerce will develop towards a multi-channel sales model, experts say. "The coming years will be challenging for online stores and will require investment in developing business models," said Martine Paters, PwC Russia Partner.

Shoppers go online looking for low prices, according to PwC's Total Selling study.

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