Soho online store will engage in education
19.08.2016 3164 online store will engage in education

For the first time in Russia, a fashion retailer of the premium segment will support professional education: the online store AIZEL.RU has become a strategic industry partner of the Brand Management in the Fashion Industry program of the ModaHSE Faculty of the Higher School of Economics. The AIZEL.RU team has developed a special author's course "Fashion in e-commerce" for the program of additional professional education "Brand management in the fashion industry." As part of its course, the company organizes unique master classes and lectures from leading specialists of AIZEL.RU on the full business cycle, which will highlight such areas as business management, market place model implementation, marketing, PR, specifics of fashion sales in e-commerce, buying, CRM, Editorial creation.

“At the time when we opened an online business, there were practically no specialists in our segment of Internet commerce in Russia. We had to borrow a lot from our Western colleagues, adapt it for the Russian market, and create a lot ourselves. Professionals who came to us from the world of fashion and e-commerce, just like us, have learned this new, dynamic and rapidly growing business. Having accumulated unique experience and knowledge, we are ready to share it with those who will be in demand in the leading fashion companies in a few years, ”says Aysel Trudel, founder of AIZEL.RU. 

“The strong point of all our educational programs is the direct connection with real business practice. Studying at ModaHSE is not only a systematic training in business technologies in the fashion industry, but also an analysis of interesting cases, workshops in salesrooms, an opportunity to undergo an internship in a strong company, a chance to find an interesting job, - says Anna Lebsak-Kleimans, methodological leader of ModaHSE and CEO of Fashion Consulting Group agency. - Collaboration with AIZEL.RU is an important step in the development of our education. An author's course applicable to Russian practice and an internship with one of the leaders in e-commerce is an excellent opportunity for those who want to build a career in fashion retail. The course was developed by a team of leading market experts who will not only explain the rules and technologies for building an effective Internet business, but also share their own experience, telling about its features and pitfalls.

The presentation of the course will take place on August 25, 2016 at an open lecture by CEO Juliana Gordon “AIZEL.RU: a success story. 1 boutique - 16 cities. " Students of the author's course "Fashion in E-Commerce" will have the opportunity to undergo short-term and long-term internships at AIZEL.RU, and the most successful interns will be able to apply for permanent jobs in the company. Students who have completed the full program "Brand Management in the Fashion Industry", as an additional supplement to the HSE diploma, receive personal certificates of completion of the author's course from the AIZEL.RU online store. 

Recruitment for the program "Brand management in the fashion industry" with the author's course AIZEL.RU 
"Fashion in e-commerce" will last until September 30, 2016. 

For the first time in Russia, a premium-class fashion retailer will support professional education: the AIZEL.RU online store has become a strategic industry partner of the Brand Management…

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