At the end of the 2015 year, Shoe of Russia almost doubled its online sales for all four of its online sites. The online store provides the “Shoe of Russia” opportunity to expand the age audience of traditional retail and attract younger customers - almost half of the customers of the online platform are customers from 25-34 years.
The number of women who buy online stores over the past year has increased by 2% and now reaches 75% due to the fact that the range of “Russian Shoes” includes home goods and clothing. The largest traffic was shown in Novosibirsk, Chelyabinsk, Omsk, Yekaterinburg and Moscow, traffic from Yekaterinburg and Khabarovsk doubled, the percentage of visitors from mobile devices increased by 7%.
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