Inventive Retail Group builds Street Beat network
Inventive Retail Group will create a network of multi-brand sports shoe stores in Russia. The project was called Street Beat. This is a relatively new format for our country - Athletic Specialty. The network will include multi-brand points with a wide range of sneakers and sneakers for everyday life from brands such as Nike, Adidas, New Balance, Converse, etc.
In the US, the share of stores of this format occupies 30% of the sports goods market, in Europe - 20%. This is a novelty for Russia, although wearing comfortable sports shoes in everyday life is already an integral part of youth sneaker culture.
Street Beat's target audience is urban youth, people with active lifestyles, sports, stylish, fashionable trends. The name of Street Beat reflects the rhythm of the city, its fast pace and dynamic movement. Colors that are commonly used in cartography formed the basis of the corporate range of the new brand. Light green - green, blue - water, yellow - streets, gray - neighborhoods. In working on naming, the company collaborated with the Russian agency Lexica naming, and the retail strategy was developed by the international agency Shopworks.
The area of Street Beat stores will be 150-200 square meters. It is planned to open retail outlets in the shopping centers of Moscow, St. Petersburg and million-plus cities. Until the end of 2014, two network stores and an online store will be launched. In total, it is planned to open a network of 50 stores by 2019. Investments in the project - 7 million dollars.
Let us remind you that the Inventive Retail Group is a project uniting the networks of specialized stores of leading manufacturers of digital electronics, children's and sports goods. Today, the core of the company is made up of the brands Apple, Samsung, Sony, Lego and Nike. In 2014, the company's portfolio included Prenatal and UNOde50.
Inventive Retail Group will create a network of multi-brand sports shoe stores in Russia. The project was called Street Beat. This is a relatively new format for our country - Athletic ...
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EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
Mistakes in the lighting of the sales area that spoil the impression of a shoe store
Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting development (ceiling + furniture + architecture) is a must for a successful shoe store, says Natalya Frolova, SR lighting expert in fashion retail. We analyze with her not very successful examples of lighting in shoe stores and offer solutions to the problem.
Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. The Editorial Office Shoes Report asked key footwear market players and fashion experts to comment on this event:
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Instagram and the shoe business: how to make your account a seller?
Today, no one argues about the need to develop a brand on social networks. Every regional shoe store has its own Instagram account, not to mention the big federal players. But having an account does not guarantee sales. In order for your account to start selling, it is important to avoid mistakes and follow some rules. SR expert Maria Gerasimenko analyzes the most common mistakes that prevent effective work on Instagram and gives recommendations on how to improve the indicators of the SMM direction.
Rieker commended the high professionalism of the Euro Shoes organization
Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. The head of Riker Vostok Shahin Asadov and director of Trading House Pokrovsky Alexander Perepechko talk about how the exhibition was held and how buyers met the “revolutionary” collection. The interview was conducted by the founder of Euro Shoes, Shoes Report and Euroshoes.Market Yan Belyaev.
Extremist buyers. Who are they and how to work with them?
The topic of interaction between the buyer and the seller has been studied since the beginning of exchange and commodity-money relations. Today we will talk about a phenomenon that has arisen relatively recently and is a "sore point" in many companies - consumer extremism. Elena Vinogradova, SR expert in sales and purchasing in the fashion business, shares her thoughts and gives recommendations on how to interact with extremist buyers.
Assortment of bags, belts and gloves for fall-winter 2021/22
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Technical aspects of display space and current trends in its design
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The psychological profile of the sales assistant
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Directions in the style of clothing and footwear that will remain in fashion for a long time
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Crocs releases collaboration with Little Big
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Top trends in shoe store window dressing this fall and this winter
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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