Results of the year Unichel
The retail chain "Unichel" has summed up the results of its work in 2012. During the year, the company opened 77 branded stores, and now the network unites 407 outlets.
New stores appeared in the Sverdlovsk, Chelyabinsk, Irkutsk regions, in the Perm and Krasnoyarsk Territories, in the Republics of Tatarstan and Bashkortostan, the Khanty-Mansi Autonomous Area.
Over the year, the company strengthened its positions in Nizhny Novgorod, Penza, Ryazan, Kemerovo, Tambov, Voronezh, Tyumen, Samara, Tolyatti, Omsk, Kurgan, Lipetsk, Orenburg, Ulan-Ude and Chita.
“As a rule, we enter cities with a population of 140 thousand people, gradually mastering the region,” comments Vladimir Denisenko, General Director of the shoe company “Unichel”. - This year, after a six-year break, our shoes reappeared in Novosibirsk - 5 stores have been launched there. We moved to Altai - shops were opened in Barnaul. We currently have two stores in Moscow, but we plan to develop in the metropolitan region as well. Our primary task is to cover the Russian market as much as possible. In my opinion, 600-800 more stores can be opened in the country ”.
The company does not intend to slow down the pace of development: the plans for 2013 are to open at least 50 new stores.
Unicel is the largest Russian footwear manufacturer in Russia. The factory produces 3 million pairs of shoes annually. Today the enterprise ranks first in Russia among manufacturers in terms of the number of stores. Branded footwear is sold in 165 cities of Russia.
The Unichel distribution network has summed up the work in the 2012 year. Over the year, the company opened 77 branded stores, now the network unites 407 outlets. New stores appeared in Sverdlovsk, ...
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Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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How a fashion brand can get into ChatGPT recommendations
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Shoe factories in Russia are closing one after another
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Global footwear production down by 1,5 billion pairs in 2023
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Difficulties in recruiting personnel and how to deal with them
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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