Rieker
Results of the year Unichel
19.12.2012 2381

Results of the year Unichel

The retail chain "Unichel" has summed up the results of its work in 2012. During the year, the company opened 77 branded stores, and now the network unites 407 outlets.

New stores appeared in the Sverdlovsk, Chelyabinsk, Irkutsk regions, in the Perm and Krasnoyarsk Territories, in the Republics of Tatarstan and Bashkortostan, the Khanty-Mansi Autonomous Area.

Over the year, the company strengthened its positions in Nizhny Novgorod, Penza, Ryazan, Kemerovo, Tambov, Voronezh, Tyumen, Samara, Tolyatti, Omsk, Kurgan, Lipetsk, Orenburg, Ulan-Ude and Chita.

“As a rule, we enter cities with a population of 140 thousand people, gradually mastering the region,” comments Vladimir Denisenko, General Director of the shoe company “Unichel”. - This year, after a six-year break, our shoes reappeared in Novosibirsk - 5 stores have been launched there. We moved to Altai - shops were opened in Barnaul. We currently have two stores in Moscow, but we plan to develop in the metropolitan region as well. Our primary task is to cover the Russian market as much as possible. In my opinion, 600-800 more stores can be opened in the country ”.

The company does not intend to slow down the pace of development: the plans for 2013 are to open at least 50 new stores.

Unicel is the largest Russian footwear manufacturer in Russia. The factory produces 3 million pairs of shoes annually. Today the enterprise ranks first in Russia among manufacturers in terms of the number of stores. Branded footwear is sold in 165 cities of Russia.

The Unichel distribution network has summed up the work in the 2012 year. Over the year, the company opened 77 branded stores, now the network unites 407 outlets. New stores appeared in Sverdlovsk, ...
5
1
Rating

Latest News

Sacai and Nike collaboration sneaker images appear

At the end of this year, Nike is expected to release a new collaboration with Japanese luxury clothing brand Sacai. A feature in the design of the new sacai x Nike LDV Waffle Woven shoe model will be a textile mesh…
20.03.2023 48

A new concept store Kari Kids has opened in Moscow

The new Kari Kids store opened on March 14 in Evropeisky shopping center in Moscow. The capital's flagship of the Kari Kids chain presents a concept store of clothes and shoes, accessories and educational toys for children from 0 to 12 years old, where an important role in…
20.03.2023 57

Capital Department Store Tsvetnoy is reloading

The main "conceptual" department store Tsvetnoy in Moscow will become even more conceptual. The department store management has announced the restart of the project, which includes updating the logo, floor concept, brand portfolio and the return of the cultural…
20.03.2023 159

Ralf Ringer stops selling shoes in third-party multi-brand stores

The Russian shoe manufacturer Ralf Ringer, which is developing a retail chain of the same name, has decided to stop or significantly reduce shoe sales in independent multi-brand shoe stores in order to focus on developing its…
19.03.2023 181

Puma and Ottolinger collaborate at Paris Fashion Week

Berlin-based fashion brand Ottolinger unveiled a catchy collaboration with…
17.03.2023 331
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning