JLL released retail research data
24.11.2014 3337

JLL released retail research data

JLL conducted a study of foreign retailers debuting in Russia between 2011 and the 3rd quarter of 2014. The experts analyzed the geography and preferred format for entering the market, as well as the structure of “novice” retailers by country of origin and market segment.

The results confirm the focus of the vast majority of foreign companies on the capital market: 79% of retail operators opened their first store or restaurant in Moscow. 12% of networks chose St. Petersburg for their debut, another 9% preferred other regional cities, including Sochi, Rostov-on-Don, Kazan, Chelyabinsk and others.

Elena Zadorozhnaya, Head of Retail Services at JLL, comments: “The Moscow market remains a priority for foreign players in Russia, but the opportunity to enter the capital has always been limited by the lack of quality premises at an affordable price. Therefore, if there is a strong partner and an interesting platform in the regions, foreign retailers are occasionally ready to start expansion from a “non-capital” city, continuing to work in parallel to enter Moscow. "

Most of the operators started their work on the Russian market in shopping centers - 70% of the total number of openings over the period studied. The leader in the number of debuts is Afimall City (Moscow), the second place is shared by the capital's Seasons and Mega Belaya Dacha, as well as the St. Petersburg Gallery, in third place - by Metropolis, Hudson, Capitol on Vernadsky ". In turn, 30% of operators made their debut in street retail.

“In Russia, in contrast to Europe, the“ mall ”model of the market - the main income for retailers is brought precisely by the sites in shopping centers. This can be explained both by the country's climate and by the actual absence until recently of trade corridors and tourist retail zones in their international understanding, with a comparable volume of traffic, - comments Elena Zadorozhnaya.

Over the past period, European retailers were most active in Russia (61% of debuts), including from Italy (13% of the total), France (11%) and the UK (10%). In turn, American operators accounted for 27% of the total number of new networks in the Russian market since 2011. According to JLL forecasts, in the future, the share of representatives of Asian countries will increase in the structure of new retail chains.

More than half of the chains that have entered the Russian market since 2011 belong to the clothing, footwear, accessories segment (55%, including Michael Kors, HE by Mango, Twin-Set, Debenhams, The North Face, Moncler and others) ...

2013 became the most active year in terms of the entry of new players, which is due, among other things, to the achievement of a certain level of maturity of the market as a whole, positive economic forecasts, record commissioning of shopping centers, reconstruction of pedestrian retail zones in the center of Moscow. According to Oxford Economics, last year Russia ranked first in terms of turnover in Europe - $ 742,2 billion, so this market, according to JLL, was among the target markets for most global retailers.

JLL conducted a study of foreign retailers debuting in Russia between 2011 and the 3rd quarter of 2014. Experts analyzed the geography and preferred output format ...
5
1
Rating

Latest News

Jonathan Anderson Appointed Creative Director of Dior Homme

Jonathan Anderson is the new creative director of Dior Homme, Bernard Arnault, chairman and CEO of LVMH, which owns…
17.04.2025 141

By the end of 2025, Moscow expects to commission almost 400 thousand square meters of retail space

According to the consulting company NF GROUP, by the end of 2025, another 24 shopping centers are expected to open in the capital in addition to the five already commissioned in I…
17.04.2025 141

Hermès offsets US export duty hike with price hikes

Despite the difficult economic situation at the beginning of 2025, Hermès continues to gain momentum. In the first quarter, the French luxury group Hermès reported revenues of 4,1 billion euros, up 9% (+7% excluding…
17.04.2025 131

Lineapelle Fashion Committee Presents Fall-Winter 2026/27 Trends

Glitter and innovation are in trend. “Materials should become endorphin generators, carriers of positive emotions, physical and…
16.04.2025 333

Vestiaire Collective Releases Luxury Second Hand Guide and Rating

French resale platform Vestiaire Collective, which specializes in private-to-private sales, released a luxury second-hand shopping guide on April 14.
16.04.2025 1160
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning