American brand Juicy Couture together with shoe brand Steve Madden launches a line of women's shoes. The first collection will go on sale next spring. Steve Madden will be responsible for the design of all shoe models for the new line, as well as logistics. The collection will consist of a premium line (prices will range from 80 to 200 dollars per pair) and democratic.
One of the main ideas of the partnership is the expansion of international business amid the closure of stores in native America. Steven Madden will ship products to Asia, the Middle East, Turkey and Russia.