According to Reinhard Depper, President of the European Council for Fashion and Textile Export (EFTEC), clothing retailers are actively continuing their expansion outside Moscow and St. Petersburg, relying on 17 leading cities with populations above 1 million people. This is manifested in the active expansion of anchor tenants, large retail operators, regional and international networks.
Despite the increased interest in free rental space, tenants are more balanced in choosing shopping complexes than 2-3 years ago. This is due to the limited financial capabilities of retailers against the backdrop of the past crisis. Successful shopping centers are most in demand. Among the objects under construction are complexes close to opening, as well as projects that will be successful due to their good location.
Today, the percentage of consumer spending in the regions is 45% of their total. With a positive economic development in three years, this figure can reach 60%.
Clothing markets remain the largest format in the Russian clothing market, accounting for 75% of the total sales. Such data are provided by the bsmarket.ru portal. In Moscow, markets and shopping centers make the same amount of purchases - 40% of all purchases each, boutiques account for about 10% of purchases. Location preferences in Russia vary depending on the size of the settlement. In the villages, the priority is given to open clothing markets. In large cities, the population appreciates large shopping centers and complexes: if from 11% to 22% of the population tend to mono- and multi-brand boutiques when buying clothes and shoes, then up to 45% of buyers resort to the assortment of shopping complexes in this case. The leaders among the chain stores in terms of prevalence and popularity are: the youth brands MEXX and OGGI, among the more expensive ones - Zara and Calvin Klein.
According to the European Council for the Export of Fashion and Textiles, the total leased area at the end of the 2010 year will reach 3,0 million square meters in Moscow. In the shopping centers of St. Petersburg by the end of this year there will already be 1,8 million square meters.
However, the most attractive platform for the development of shopping centers are the regions. Among them, Omsk is the leader, where the GLA by the end of the 2012 of the year will be 1,132 million square meters. It is followed by Yekaterinburg (845 thousand sq.m.) and Nizhny Novgorod (844 thousand sq.m.)
The main tendency as the crisis emerges, as developers note, is the tenants' orientation towards high-quality shopping centers with an interesting concept.