By 2012, Omsk will occupy a leading position in Russia in the number of shopping centers among the regions
According to Reinhard Depper, President of the European Council for Fashion and Textile Export (EFTEC), clothing retailers are actively continuing their expansion outside Moscow and St. Petersburg, relying on 17 leading cities with populations above 1 million people. This is manifested in the active expansion of anchor tenants, large retail operators, regional and international networks.
Despite the increased interest in free rental space, tenants are more balanced in choosing shopping complexes than 2-3 years ago. This is due to the limited financial capabilities of retailers against the backdrop of the past crisis. Successful shopping centers are most in demand. Among the objects under construction are complexes close to opening, as well as projects that will be successful due to their good location.
Today, the percentage of consumer spending in the regions is 45% of their total. With a positive economic development in three years, this figure can reach 60%.
Clothing markets remain the largest format in the Russian clothing market, accounting for 75% of the total sales. Such data are provided by the bsmarket.ru portal. In Moscow, markets and shopping centers make the same amount of purchases - 40% of all purchases each, boutiques account for about 10% of purchases. Location preferences in Russia vary depending on the size of the settlement. In the villages, the priority is given to open clothing markets. In large cities, the population appreciates large shopping centers and complexes: if from 11% to 22% of the population tend to mono- and multi-brand boutiques when buying clothes and shoes, then up to 45% of buyers resort to the assortment of shopping complexes in this case. The leaders among the chain stores in terms of prevalence and popularity are: the youth brands MEXX and OGGI, among the more expensive ones - Zara and Calvin Klein.
According to the European Council for the Export of Fashion and Textiles, the total leased area at the end of the 2010 year will reach 3,0 million square meters in Moscow. In the shopping centers of St. Petersburg by the end of this year there will already be 1,8 million square meters.
However, the most attractive platform for the development of shopping centers are the regions. Among them, Omsk is the leader, where the GLA by the end of the 2012 of the year will be 1,132 million square meters. It is followed by Yekaterinburg (845 thousand sq.m.) and Nizhny Novgorod (844 thousand sq.m.)
The main tendency as the crisis emerges, as developers note, is the tenants' orientation towards high-quality shopping centers with an interesting concept.
According to the President of the European Fashion and Textile Export Council (EFTEC) Reinhard Depfer, clothing retailers are actively continuing their expansion outside Moscow and St. Petersburg, ...
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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