The Reebok company, now part of the Adidas group, has invited St. Petersburg artist Eka Husky to create a limited edition collection of anniversary sneakers Reebok Ventilator. This is the first collaboration of a sports brand with a Russian artist.
The work lasted more than a year, and as a result a pair of sneakers in black and pink appeared, decorated with drawings by the artist, with a heel glowing in the dark. A presentation of the Reebok Ventilator x Yeka Haski model was held in Moscow last week.
The collection will go to Russian Reebok stores in November.
For the artist, this is not the first experience of cooperation with major brands, she has already worked with Wall & Paper (wallpaper collection), Adidas, JNBY, and Eka is a resident of the Berlin Pictoplasma festival, a participant in Frey Wille and Boomfest.