SHOES "TWO BALLS" experiencing a rebirth
06.07.2016 4705

SHOES "TWO BALLS" experiencing a rebirth

Favorite sneakers of Soviet youth - "TWO MYACHA" this summer will appear on the Internet and on store shelves. The launch of the brand's online store is scheduled for July 6, from July 13, sales of sneakers will begin in the Moscow department store Tsvetnoy.

SHOES “TWO BALLS” have not been produced for more than 20 years. This model was popular in the Soviet Union in 1960-1980.

In 2012, young people from the Ping Pong Club Moscow community became infected with the idea of ​​reviving the Soviet brand. They bought the rights to the brand and began raising funds for the project through a crowdfunding platform on the Internet, that is, through voluntary donations. At the same time, the chief ideologist and owner of the brand, Yevgeny Raikov, studied the possibilities of producing retro sneakers in factories in China.

Raikov failed to raise the required amount by crowdfunding, but with the support of the media, the project received wide public response and attracted the interest of a real investor, thanks to which the idea was implemented in 2016. Currently, the brand has 4 models in its lineup, one of which is available in two different colors. 4 more new shoe models are under development. The retail price for the updated “TWO BALLS” sneakers for the low sneaker model is 4200 rubles, for the high sneaker model - 4700 rubles.

The second life of “TWO BALL” is in improved quality. As in the Soviet era, the current manufacturer used the vulcanization method to produce shoes. However, the modern model, unlike the Soviet counterpart, has two insoles, an inner and an insole with a little orthopedic support, which allows you to adjust the fit of the sneaker on the leg and fullness. In the revived “TWO BALLS”, the best canvas available is perfectly combined with strong, wear-resistant rubber, as a result of which the sole has gained great tenacity and flexibility, while maintaining the necessary elasticity and strength. “As in the days of our fathers, such sneakers will serve the owners for many years,” they promise.

Favorite sneakers of Soviet youth - “TWO BALLS” this summer will appear on the Internet and on store shelves.
Euro Shoes Exhibition

Latest News

Farfetch launches its own brand, There Was One

Online luxury goods platform Farfetch has launched a private label. The sustainable line There Was One will be sold exclusively in ...
28.10.2021 29

Westfalika.ru records an increase in the number of users of its mobile application

Since the beginning of 2021, the share of orders for goods on the westfalika.ru marketplace through a mobile application has tripled, - noted in a press release from OR Group (formerly Obuv Rossii Group of Companies), which owns the marketplace. Currently, the share ...
27.10.2021 94

SuperJob: Demand for couriers is growing in the country

In the first three weeks of October alone, the demand for couriers in the country as a whole grew by 10% compared to the previous month. Over the year, the number of vacancies for employees of delivery services in Russia has increased by 5,2 times, - noted in the analytical report of the service for ...
27.10.2021 86

Black sneakers are the bestsellers among the male audience Lamoda

Online platform for the sale of fashion products Lamoda has prepared a report on the shopping preferences of its customers, dividing them by gender. The report notes that traditionally women are more active ...
26.10.2021 133

Tommy Hilfiger and Timberland collaboration launched

Two American brands, whose popularity fell on the difficult times of the 90s. Tommy Hilfiger and Timberland indulge in nostalgic moods and released a collaboration. The collection, which will go on sale on October 26, includes clothes, shoes and ...
26.10.2021 220
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning