The Obuv Rossii company, which manages the Westfalika and Pedestrian networks, has signed a cooperation agreement with German designer Thomas Frank. Thomas Frank will become the chief designer of the company and will be responsible for the development and improvement of the collections of Westfalika, as well as provide consulting services for the development of the Westfalika brand.
Thomas Frank graduated from the Higher Professional School of Shoe Designers in Pirmasens and constantly resides in this city, which is considered the center of the shoe industry in Germany. It was in Pirmasens that such well-known brands as Salamander, Caprice, K&S were created. Thomas Frank has 20 years of experience as a designer. He began his career at Peter Kaiser, where he studied as a shoemaker. Later he worked as a designer at the Ara shoe factory and director of development at Gerli GmbH (Dockers brand).
“The Russian shoe market is developing rapidly; more and more international shoe brands are entering our market. Therefore, it is important for us that our shoes meet modern European standards of quality, technology and design, ”says Anton Titov, director of the company Obuv Rossii. - We attracted the cooperation of a German designer, since the German school of design meets the expectations of our customers. This is conciseness, rigor and emphasis on the classics. In addition, German shoe makers pay great attention to the practicality, comfort of shoes and the improvement of technology, which allows achieving the maximum combination of beauty and comfort in shoes. ”
The first shoe line, developed with the participation of Thomas Frank, will appear on the Westfalika network in the fall-winter of 2012.