The Mila company has entered into a cooperation agreement with a new supplier of children's footwear wholesale - the NSK-Lux company.
NSK-Lux is a Novosibirsk company that manufactures children's shoes under the Indigo brand. The brand has been on the market for only three years, but the growth rate of its sales is already higher than that of the lines of men's and women's shoes of the same manufacturer, said Anna Tsyganova, managing director of NSK-Lux. The annual volume of the trade mark is already high enough to attract assistants in the person of distributors for its implementation.
TM “Indigo” will be presented to Ural entrepreneurs in May. The presentation will be held in the fall-winter collection 2011-2012 and will have a fact-finding character.
“We do not pose global challenges for this presentation, as we understand that the assortment should be introduced gradually. Moreover, there are many offers of children's shoes on the market, but the demand remains at a high level. The appearance of a new brand in the assortment of the Ural wholesaler will expand the choice for its customers and end users, which is the most important. We are especially focused on the production of the school group, because the need for shoes for schoolchildren in our country is great, ”says Anna Tsyganova.