Kotofey launches strategic reservations
10.02.2014 8203

Kotofey launches strategic reservations

The Kotofey children's footwear brand has launched a strategic product reservation. This measure greatly simplifies the planning of the supply of shoes from wholesalers to the end customer. Strategic product reservation implies its further distribution according to the delivery schedule. Thus, wholesalers are only required to collect customer orders in advance, taking into account the time they need.

The innovation of Kotofey is consistent with the policy of the Mila company, which sells shoes of this brand.

Mila has a well-organized logistics system, where retail and small-scale wholesale stores schedule delivery schedules for pre-orders for presentations and subsequently receive shoes on time.

“With this innovation from Kotofey, we will be able to further improve the quality of providing our customers, as we broadcast the new service to our customers. I am sure that as a result, the accuracy of the temporary fulfillment of orders will increase almost to 100%, "said the manager of Mila - wholesale footwear" Alexander Borodin.

The Kotofey children's footwear brand has launched a strategic reservation of goods. This measure greatly simplifies the planning of the supply of shoes from wholesalers to the end ...
5
1
Rating

Latest News

Street Beat advertised white sneakers.

Multi-brand retail chain Street Beat has released another advertising campaign to promote its sneaker line. The campaign stars Russian rapper John Garik, who is currently on a 26-city tour.
15.05.2026 239

The leitmotif of the Dior Cruise 2027 collection was a floral theme.

For Dior's Cruise collection, which debuted Wednesday in Los Angeles, Jonathan Anderson and his footwear design director, Nina Kristen, continued the floral theme that marked their previous…
15.05.2026 433

Shoes Style has concluded in Moscow.

The 33rd International Shoe and Accessories Design Competition, Shoes Style, annually organized by the A.N. Kosygin Russian State University of Technology and Design, has concluded. Around 70 designers participated. Yesterday,…
14.05.2026 384

The semi-finals of the Shoes Style footwear and accessory designer competition took place in Moscow.

Yesterday, the semifinals of the 32nd International Shoe and Accessories Design Competition, Shoes Style, took place at the A.N. Kosygin Russian State University in Moscow. The competition showcased the work of university students studying design, engineering, and…
13.05.2026 643

Hey Dude is opening a country-themed store in Texas.

The once-Italian moccasin brand Hey Dude, acquired by Crocs Inc. in 2021, is gradually acquiring an American identity. The brand's first full-scale store, "Hey Dude Country," opened in Austin, Texas.
12.05.2026 771
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning