Kotofey launches strategic reservations
The Kotofey children's footwear brand has launched a strategic product reservation. This measure greatly simplifies the planning of the supply of shoes from wholesalers to the end customer. Strategic product reservation implies its further distribution according to the delivery schedule. Thus, wholesalers are only required to collect customer orders in advance, taking into account the time they need.
The innovation of Kotofey is consistent with the policy of the Mila company, which sells shoes of this brand.
Mila has a well-organized logistics system, where retail and small-scale wholesale stores schedule delivery schedules for pre-orders for presentations and subsequently receive shoes on time.
“With this innovation from Kotofey, we will be able to further improve the quality of providing our customers, as we broadcast the new service to our customers. I am sure that as a result, the accuracy of the temporary fulfillment of orders will increase almost to 100%, "said the manager of Mila - wholesale footwear" Alexander Borodin.
The Kotofey children's footwear brand has launched a strategic reservation of goods. This measure greatly simplifies the planning of the supply of shoes from wholesalers to the end ...
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How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
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What factors influence pricing, and how to work with retail prices for shoes
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Creating an emotional connection through a showcase
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
