Kotofey conquers new markets
The promotion of the brand of children's shoes in the Urals region was facilitated by the winter advertising campaign, which was planned and carried out by the advertising agency Voskhod at the initiative of Mila - wholesale footwear. Advertising of TM "Kotofey" was placed on radio, television and on the Internet. The choice of the optimal communication channels was carried out taking into account the data of the latest marketing research. To study the demand for the selected channels and ensure that advertising messages reach the target audience accurately, in April of this year, the specialists of the ExMedia marketing agency conducted a survey of residents of the South Ural region.
Thanks to the work done, in the Chelyabinsk region, where TM “Kotofey” began to advertise only last year, the brand caught up with the local footwear manufacturer Unichel, which previously held a leading position in the market of children's shoes in this region. At the same time, TM “Kotofey” broke into the absolute leaders of user preferences and received an excellent loyalty index. In addition, a positive image of the brand has developed, which is associated among buyers with high quality, reliability, convenience, beauty and fashion. An analysis of the effectiveness of the campaign showed that the best memorability was on television ads, which confirms not only the correct choice of channel, but also indicates the high quality of the video itself.
The promotion of the brand of children's shoes in the Urals region was facilitated by a winter advertising campaign, which was planned and carried out by the advertising agency "Voskhod" at the initiative of the company ...
Adidas Originals and Pharrell Williams release another Hu NMD Animal Print colorway
American rapper, singer, songwriter, and fashion designer Pharrell Williams and Adidas Originals will soon unveil another colorway of the Hu NMD Animal Print collaboration, this time… 10.08.2022 64
Ekonika presented the autumn-winter 2022/23 collection
Monochrome white, milky and black, combinations of black, red and gold, black and white, a palette of autumn colors… In the current autumn-winter 2022/23 collection, Ekonika designers paid special attention to color and finishing details,… 10.08.2022 77
Wildberries will launch anti-counterfeit protection service
The Wildberries online retailer is completing the development of the Digital Arbitration service, which will protect copyright holders from unfair actions of other sellers, and buyers from possible counterfeit products. The launch of the service is scheduled for August… 08.08.2022 251
Heineken launches sneakers with beer soles
The German brewing company has teamed up with Le Pub, BBH and sneaker designer Dominic Siambrone to create a unique Heinekicks sneaker featuring… 07.08.2022 1770
Labeling reached marketplaces
On July 29, Russian Prime Minister Mikhail Mishustin signed a resolution according to which, from March 1, 2023, marketplaces will be required to label goods, and online platforms will be held liable for the lack of labeling, - writes ... 07.08.2022 285
New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
Dagestan shoe manufacturers are preparing to launch a new brand on the market
By the end of the year, Dagestan shoe manufacturers are planning to launch a new brand on the market. It is also planned to launch the production of arch supports for shoes in the republic, TASS reports.
TJ Collection implemented an omnichannel service
Shoe brand TJ Collection has introduced a new service for its customers in all regions of Russia. In the online store of the brand, you can reserve any product from the collection presented on the website and pick it up at any conveniently located store of the branded retail chain.
Adidas Collaborate With South African Designer Tebe Magugu
A wide range of sportswear and footwear has been released in a new collaboration between Adidas and South African designer Tebe Magugu.
TM Kotofey will take part in the Euro Shoes exhibition
In Moscow, preparations continue for the grand exhibition event Euro Shoes@CPM, which will unite two key Russian exhibitions of footwear and clothing Euro Shoes and CPM Moscow, as well as present new sections - bags and accessories, leather, materials and components. Among the exhibitors of Euro Shoes this year there will be a popular in Russia brand of children's shoes "Kotofey".
In the Pinko collection - rhinestones, sequins and faux fur
A distinctive feature in the design of the current collection of the Italian luxury brand Pinko is sparkling jewelry - rhinestones and sequins. They adorn heels and graceful straps of shoes and sandals, are present in a neat scattering on the top of shoes, and reveal themselves as brilliant elements in the design of bags and dresses.
What is the mistake of suppliers of children's shoes in working with wholesale companies
The topic of the work of suppliers and wholesalers has been repeatedly raised on the pages of our magazine by Alexander Borodin, an expert in the sale of children's shoes, the manager of the Mila company. In an interview with SR, Alexander told why difficulties arise, what are the mistakes in the work of suppliers with wholesale companies, and offered his own solution to the problem.
CRPT formed a stock of components and consumables for marking
The Advanced Technologies Development Center, the operator of the national digital marking and traceability system Chestny Znak, guarantees a stock of components and consumables for marking products for all industries involved in the mandatory marking program for at least six months. The stock is formed in a warehouse in the Moscow region.
OR Group will suspend the work of its factory in Berdsk
The Novosibirsk-based OR Group (former Obuv Rossii Group of Companies) is restructuring its business, as part of which it closes part of unprofitable stores. To optimize operating costs, it is also planned to suspend the activities of the S-TEP shoe factory owned by the group in the city of Berdsk near Novosibirsk, TASS reports.
A resident of Switzerland buys 6 pairs of shoes a year
According to the latest figures from the World Footwear Yearbook, in 2020 domestic footwear consumption in Switzerland was 55 million pairs, down 10% from the previous year. This corresponds to an average of 6 pairs of shoes per person per year, writes Worldfootwear.com.
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help.
Nike x Jacquemus Collaboration Released
Nike is celebrating its XNUMXth anniversary with a collaboration with French fashion brand Jacquemus. In addition to women's sportswear, the collection will also feature a reimagining of the iconic Nike Humara sneaker by French designer Simon Porte Jacquemus.
World Footwear Yearbook: Russian footwear market statistics for 2020
The analytical bulletin of APICCAPS, the Portuguese Association of Manufacturers of Footwear Components and Leather Products, World Footwear Yearbook has published a report on the Russian footwear market at the time of 2020. Despite the fact that many major changes are currently taking place in the economy of our country, the analytics remain relevant, Shoes Report provides the bulk of the material presented on the Worldfootwear.com website.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
American skateboarding shoe and clothing brand Vans has released a collaboration with Sailor Moon. Photos of the Sailor Moon x Vans Authentic and Sk8-Hi models have already appeared online, the shoes themselves will be on sale from June 10th.
The dream Team. Sales Growth Factors in a Shoe Store
The personnel issue is one of the most acute in shoe retail. A good seller is difficult to find at first, to recognize among other candidates, and then it is difficult to keep in the company. SR expert and permanent speaker of the Euro Shoes business program Maria Gerasimenko shares her knowledge in the field of recruitment for a retail store, talks about the role of a manager in the rapid adaptation of new employees and their motivation, and also gives a recipe for a quick increase in sales and the role of sellers in this process.
Italian handbag brand Furla launches a minimalist and sustainable collection
Minimalism has become the main theme of the design of the new line of bags by the Italian brand Furla “Furla Linea Futura”. The austere design is offset by a variety of color palette, which features 11 cheerful shades that are best suited for the summer season.
Polish CCC and Swedish Vagabond Shoemakers stop working in Russia
One of the largest shoe companies in Central Europe, the Polish CCC, announced on the home page of its online store that it would stop working in Russia. The announcement of the temporary suspension of the online store and retail network in Russia also appeared on the home page of the online store of the Swedish shoe brand Vagabond Shoemakers.
Adidas and Gucci are collaborating
The joint collection of Gucci and Adidas includes clothes, shoes and accessories. Earlier this week, the collaboration between the two brands was featured in a nostalgic 80s aerobics lookbook.
What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
Light accents and nuances. New approaches to shoe store lighting
The pandemic has changed consumer behavior and forced retailers to reduce the costs of offline retailing. Today, the buyer spends less time in the store, more often chooses proven brands, and makes a purchase decision faster. On the other hand, there is a tendency in stores to reduce the number of sales staff. All this makes the quality presentation of the product important, in which lighting plays a key role. This article contains recommendations from Natalya Frolova, an SR expert on lighting solutions in fashion retail, about new approaches to store lighting.
Turkish concern Flo introduces 5 brands of footwear to the Russian market
The appearance of the stand of the American brand US Polo Assn at the August exhibition of Euro Shoes Premiere Collection in Moscow. marked a new round in the development of a popular brand of clothing and footwear on the Russian market. This year the holder of the license for the production of shoes US Polo Assn. a large Turkish manufacturing concern Flo decided to independently enter Russia and introduce 5 key footwear brands from its portfolio on our market. Shoes Report talked about plans for the development of a Turkish company in our market with Alexey Davydov, Commercial Director of Flo's representative office in Russia.
Rieker update
The new Rieker Evolution capsule collection will be presented at the next Euro Shoes premiere collection, which will be held from 24 to 27 August.In the new season, the popular brand of comfortable shoes Riker presented the capsule collection #RiekerEvolution - a modern and high-tech line of sports-style shoes for everyday wear. Models from the new collection are designed for a mobile lifestyle and meet the ever-growing needs of customers for comfortable and stylish everyday shoes.
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The Euro Shoes premiere collection exhibition of footwear brought together the participants of the footwear market again
The exhibition of footwear of European brands Euro Shoes Premiere Collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 people. The exhibition featured 270 brands from 9 European countries.
EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
Children's footwear market: confident development and conscious consumption
Interview with Elizaveta Turks - CEO of PRISMA, distributor of European brands of children's footwear: PABLOSKY, Superfit, ELI, Legero, IMAC.
Directions in the style of clothing and footwear that will remain in fashion for a long time
The pandemic has spawned key trends in the style and design of clothing, footwear and accessories that will manifest themselves over a long period of time. This is the opinion of experts from the FASHIONSNOOPS.com trend bureau. In this article, SR expert, fashion-analyst of FCG Galina Kravchenko talks about this phenomenon, called "long trends". The material uses posts and photos from the Instagram account of Galina Kravchenko - galina_kravchenko79.
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022.
Rieker commended the high professionalism of the Euro Shoes organization
Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. The head of Riker Vostok Shahin Asadov and director of Trading House Pokrovsky Alexander Perepechko talk about how the exhibition was held and how buyers met the “revolutionary” collection. The interview was conducted by the founder of Euro Shoes, Shoes Report and Euroshoes.Market Yan Belyaev.
La Pinta is a participant of the February Euro Shoes exhibition
The Turkish footwear brand La Pinta welcomes the Euro Shoes Premiere Collection exhibition at the Expocentre Exhibition Center on the same site as the CPM - Collection Première Moscow, a major clothing exhibition in February 2022.
Technical aspects of display space and current trends in its design
Showcase creation and decoration is a whole art. In order for the display part of your store to work 100%, you need to carefully think it over conceptually and prepare it technically. SR expert in visual merchandising, shop window design and retail space, founder of VMC Retail agency Marina Polkovnikova, talks about the main technical aspects of creating a shop window, and also answers questions about the current color scheme in fashion retail and trends in window dressing.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
