Rieker
Kotofey conquers new markets
05.12.2011 1832

Kotofey conquers new markets

Продвижению бренда детской обуви в уральском регионе способствовала зимняя рекламная кампания, которая была спланирована и проведена рекламным агентством «Восход» по инициативе компании «Мила» - обувь оптом». Реклама ТМ «Котофей» была размещена на радио, телевидении и в интернете. Выбор оптимальных каналов коммуникации осуществлялся с учетом данных последних маркетинговых исследований. Для изучения востребованности выбранных каналов и обеспечения точного попадания рекламных сообщений представителям целевой аудитории в апреле текущего года специалисты маркетингового агентства «ExMedia» провели опрос жителей южноуральского региона.

Thanks to the work done, in the Chelyabinsk region, where TM “Kotofey” began to advertise only last year, the brand caught up with the local footwear manufacturer Unichel, which previously held a leading position in the market of children's shoes in this region. At the same time, TM “Kotofey” broke into the absolute leaders of user preferences and received an excellent loyalty index. In addition, a positive image of the brand has developed, which is associated among buyers with high quality, reliability, convenience, beauty and fashion. An analysis of the effectiveness of the campaign showed that the best memorability was on television ads, which confirms not only the correct choice of channel, but also indicates the high quality of the video itself.

Продвижению бренда детской обуви в уральском регионе способствовала зимняя рекламная кампания, которая была спланирована и проведена рекламным агентством «Восход» по инициативе компании…
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