The Russian distributor of footwear and accessories SOHO Fashion has received the distribution rights for the American shoe brand Scholl, known for its stylish sandals with wooden soles. The company will be engaged in the promotion and sales of brand footwear in Russia, both for wholesale buyers and in the retail network of SOHO footwear and accessories stores.
The premium shoe brand Scholl originated in Chicago in 1899. Its founder, Dr.William Mathias Scholl, is an American businessman and physician who has set himself the daunting task of creating footwear that combines unrivaled comfort, technology and fashion. His first collection of footwear, designed with the anatomical features of the foot in mind, appeared in the early 20s.
The brand's iconic model of wooden sandals, Scholl Original Sandal, was created by William Scholl in the 60s. They are called Haute Comfort (similar to Haute Couture) because sandals perfectly combine comfort and style of the highest class. Another Scholl masterpiece is called the true adornment of the Scholl collection - Pescura wooden sandals, which over the years were a must-have in the wardrobe of the first Hollywood fashionistas - from Audrey Hepburn and Twiggy to Jennifer Aniston and Sarah Jessica Parker.
Today, the Scholl shoe brand is known far beyond the borders of the United States. Scholl's innovation and technology ensure every pair's perfect fit, high quality, timeless styling and durability. Scholl strives to be at the forefront of its industry, as evidenced by Dr. Sholl's patented technologies - Gelactiv, Bioprint, Memory Cushion and Scholl Biomechanics.