In Russia, the popularity of foreign online stores continues to grow. This year, according to estimates by experts from RBC.research, sales may amount to 240 billion rubles.
If in 2013, the share of purchases made by Russians on foreign sites amounted to 16,4%, or 120 billion rubles, then this year, analysts predict an increase to 25-30%. A decrease in the growth rate of cross-border online trading is not observed and is not expected, despite the change in the ruble exchange rate.
As for specific stores, the top three (72,5% of the total) are Aliexpress (35%), Ebay (30%) and Amazon (7,5%). The growing popularity of the Chinese giant e-commerce is explained by the cheapness of goods (the average check is about 20 dollars), as well as an increase in the number of buyers from Russian regions, which are now demonstrating the fastest growth dynamics.
“This year the results of Aliexpress will be fabulous, it will become a driver of growth in cross-border trade,” RBC quotes the words of Vitaly Zhigulin, executive director of the Association of Internet Trade Companies (AKIT). - They have very cheap goods, and for the sake of the price, the buyer is willing to risk the fact that he will be brought a bad product or he will not be able to make a refund if he abandons the purchase. The public at Ebay or Amazon is more finicky, but they are unlikely to go en masse to Russian e-commerce or offline due to the growth of the dollar and euro exchange rates. Part of the demand may indeed shift to Russian online stores, but how much is difficult to say. "
According to statistics, the majority of Russians prefer to order inexpensive things in foreign online boutiques. The average purchase volume is about 2750 rubles, and 53,7% are limited to 1500 rubles. Of the product categories, the first place is taken by clothing (48,8%), followed by accessories (34,6%), followed by jewelry and footwear. The majority of buyers are young people aged 25 to 34 years (39,3%) and residents of cities with a population of over one million (53,4%), and the division between men and women occurs almost equally (49,4% and 50,6%, respectively) ...