Ruble exchange rate will not affect cross-border online trading
20.11.2014 2922

Ruble exchange rate will not affect cross-border online trading

In Russia, the popularity of foreign online stores continues to grow. This year, according to estimates by experts from RBC.research, sales may amount to 240 billion rubles.

If in 2013, the share of purchases made by Russians on foreign sites amounted to 16,4%, or 120 billion rubles, then this year, analysts predict an increase to 25-30%. A decrease in the growth rate of cross-border online trading is not observed and is not expected, despite the change in the ruble exchange rate.

As for specific stores, the top three (72,5% of the total) are Aliexpress (35%), Ebay (30%) and Amazon (7,5%). The growing popularity of the Chinese giant e-commerce is explained by the cheapness of goods (the average check is about 20 dollars), as well as an increase in the number of buyers from Russian regions, which are now demonstrating the fastest growth dynamics.

“This year the results of Aliexpress will be fabulous, it will become a driver of growth in cross-border trade,” RBC quotes the words of Vitaly Zhigulin, executive director of the Association of Internet Trade Companies (AKIT). - They have very cheap goods, and for the sake of the price, the buyer is willing to risk the fact that he will be brought a bad product or he will not be able to make a refund if he abandons the purchase. The public at Ebay or Amazon is more finicky, but they are unlikely to go en masse to Russian e-commerce or offline due to the growth of the dollar and euro exchange rates. Part of the demand may indeed shift to Russian online stores, but how much is difficult to say. "

According to statistics, the majority of Russians prefer to order inexpensive things in foreign online boutiques. The average purchase volume is about 2750 rubles, and 53,7% are limited to 1500 rubles. Of the product categories, the first place is taken by clothing (48,8%), followed by accessories (34,6%), followed by jewelry and footwear. The majority of buyers are young people aged 25 to 34 years (39,3%) and residents of cities with a population of over one million (53,4%), and the division between men and women occurs almost equally (49,4% and 50,6%, respectively) ...

The popularity of foreign online stores continues to grow in Russia. This year, according to the calculations of experts from RBC.research, sales may reach 240 billion ...
5
1
Rating

Latest News

Vietnam begins trade talks with US over tariffs

Vietnam and the United States have formally begun talks over the Trump administration's threat to impose a 46% tariff on goods from the Southeast Asian country.
25.04.2025 575

Lamoda Sport to support Moscow Half Marathon participants

Lamoda Sport has prepared for the main Moscow race and placed a corner with sportswear and footwear in Luzhniki. On April 27, the Moscow…
25.04.2025 298

Birkenstock has updated two hit models from its collection for the summer season

Birkenstock has updated two of its most popular models with the introduction of the Boston Nova and London Nova closed-toe clogs.
24.04.2025 501

Gucci Loses Sales, Takes Kering Group Down With It

Sales at Kering Group luxury brand Gucci fell 2025% to €25 billion in the first quarter of 1,57. That's well below analysts' estimates of €XNUMX billion.
24.04.2025 422

Spain reports decline in footwear sales

The Spanish leather and footwear industry has seen its sales fall for the fourth month in a row. According to the National Statistics Institute (INE), in February 2025 the sector's turnover index (ICN) fell by 7,4% compared to the previous…
23.04.2025 382
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning