The French brand Le coq sportif has created a new fall-winter collection in collaboration with the Australian sneaker magazine Sneaker Freaker.
The result of the collaboration was a rethinking of the Flash running retro-model, which first appeared in the early 1990's.
In an interview with RIA Moda correspondent Evgenia Krasilnikova, Le coq sportif PR manager Evgenia Krasilnikova, noted that the brand's immediate plans are to start selling in stores specializing in bicycle equipment.
The company's marketing director Sergey Zhedunov said that the company plans to increase sales in 2013 by 10% in value terms due to the growth of its customer base, its own retail sales and inflation. The share of online sales of the company will remain in the near future at the level of 25%.
Recall that Le coq sportif clothes and shoes are represented in Russia in 7 single-brand stores in Moscow, St. Petersburg, Kirov and Voronezh, as well as in multi-brand and online stores.