The shoe brand ALBA and the French cosmetics and perfumery chain L'Occitane are holding a joint action that makes it possible to create not only a fashionable, but also a fragrant image on attractive terms. The main goal of the ALBA and L'Occitane promotion is the availability of high-quality foreign products for the Russian consumer. The branded Italian shoes produced by Alba have long been to the taste of connoisseurs of stylish new things. So that fans of the brand could catch the admiring glances of passers-by with a model gait and captivate others with a delicate aroma and grace of facial features, the shoe brand decided to join forces with a cosmetics and perfumery store and L'Occitane. Until the end of July, in all Moscow Alba salons, having made a purchase for the amount of 3 rubles, each client receives a certificate for 500 rubles, which can be used in the L'Occitane cosmetics and perfumery chain. This is the first experience of cooperation between two companies that not only delight their customers with a lucrative offer, but also support each other by promoting the cult of high-quality shoes and cosmetics among domestic consumers.