Rieker
Mania Grandiosa Unites Segments
30.07.2013 5983

Mania Grandiosa Unites Segments

Petersburg shoe retailer Mania Grandiosa, developing a network of mono- and multi-brand boutiques, decided to sell premium and mid-range assortments in one store.

“The flagship showroom with an area of ​​more than 500 square meters will allow us to accommodate our two directions - the main collection in the premium price segment and the assortment of the MG store in the middle and middle plus price segments. The ratio will be approximately 50% to 50%, ”the company said.

The retailer does not plan to combine the other four MG by Mania Grandiosa objects with the main format. The company also does not exclude that by the end of the year it will open several more MG stores.

According to Daria Nuclear, managing director of Esper Group, combining MG with the main format of Mania Grandiosa may be an experiment associated with a slowdown in the premium and luxury segments of the fashion market. The expert notes that, perhaps, this step will reduce operating costs and provide greater sales synergies, stimulating buyers to purchase goods from different segments and thereby increasing the number of positions in the check.

Recall that the company Mania Grandiosa opened its first shoe salon in 2003. Today, the chain unites 23 stores, including franchised monobrand boutiques Baldinini, Fabi and Casadei and its own multi-brand stores Mania Grandiosa and MG by Mania Grandiosa.

A flagship salon with an area of ​​more than 500 square meters will allow us to accommodate our two areas - the main collection in the premium price segment and the assortment of the MG store on average and average, plus price ...
5
1
Rating

Latest News

Coccinelle has launched an advertising campaign for autumn-winter 2022

Italian handbags and accessories brand Coccinelle has launched a new advertising campaign for its fall-winter 2022 collection called #WeAreOne. The black and white shots feature Coccinelle Beat bags, Coccinelle Magie and this season's new icon,…
07.10.2022 53

Russian shopping centers lose traffic and tenants

The Russian Council of Shopping Centers (RSTC) appealed to the governors of the regions with a request for assistance to the retail real estate market, which is in an extremely difficult situation. Against the backdrop of political and economic developments, as well as the transformation…
06.10.2022 59

Golden Goose acquires its main sneaker supplier

On Wednesday, Golden Goose, known for its Superstar sneakers, announced the acquisition of Italian Fashion Team, the main supplier and manufacturer of luxury sneaker brand Golden Goose. The amount of the deal was not disclosed...
06.10.2022 240

Kari adds new product categories to the range of family hypermarkets

Russian shoe retailer Kari continues to experiment with retail formats and assortment. This summer, the three well-established formats of Kari shoe retail - Kari shoe stores, Kari Kids for children and Kari Hyper hypermarkets - ...
06.10.2022 219

Bikkembergs released a collection of his own hits from 1990 and 2000.

Antwerp-born fashion brand Bikkembergs has launched an archival project, a collection of fifty-three items from the past. “These are things that don’t need to be updated to make people like them, they just need to be redone…
05.10.2022 211
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning