Mania Grandiosa Unites Segments
30.07.2013 5528

Mania Grandiosa Unites Segments

Petersburg shoe retailer Mania Grandiosa, developing a network of mono- and multi-brand boutiques, decided to sell premium and mid-range assortments in one store.

“The flagship showroom with an area of ​​more than 500 square meters will allow us to accommodate our two directions - the main collection in the premium price segment and the assortment of the MG store in the middle and middle plus price segments. The ratio will be approximately 50% to 50%, ”the company said.

The retailer does not plan to combine the other four MG by Mania Grandiosa objects with the main format. The company also does not exclude that by the end of the year it will open several more MG stores.

According to Daria Nuclear, managing director of Esper Group, combining MG with the main format of Mania Grandiosa may be an experiment associated with a slowdown in the premium and luxury segments of the fashion market. The expert notes that, perhaps, this step will reduce operating costs and provide greater sales synergies, stimulating buyers to purchase goods from different segments and thereby increasing the number of positions in the check.

Recall that the company Mania Grandiosa opened its first shoe salon in 2003. Today, the chain unites 23 stores, including franchised monobrand boutiques Baldinini, Fabi and Casadei and its own multi-brand stores Mania Grandiosa and MG by Mania Grandiosa.

A flagship salon with an area of ​​more than 500 square meters will allow us to accommodate our two areas - the main collection in the premium price segment and the assortment of the MG store on average and average, plus price ...

Latest News

Lacoste has released a new model of unisex sneakers in retro style

French sportswear brand Lacoste's Match Break sneaker is a combination of an archival silhouette and state-of-the-art technology. The design of the retro sneaker combines clean lines with a calm color scheme.
03.03.2021 39

Rendez-Vous introduces its new spring / summer 2021 footwear collection

In the current collection of the Rendez-Vous chain of footwear and accessories stores, shoes from such brands as Kenzo, Vagabond, MM6, Giovanni Fabiani, Marc Jacobs, Converse, Dr. Martens, See by Chloe, Nike, Nando Muzi, Guess, Loriblu, ...
03.03.2021 37

Rieker sells 24 pairs a year. Shoes Report's Youtube channel published an interview with Riker Vostok CEO Shahin Asadov

Despite the pandemic, German footwear brand Rieker is celebrating a good year and expects sales to rise in the coming season.
03.03.2021 356

Tamaris has launched a collection for the protection of the environment - GreenStep

For the fall-winter 2021 season, the German footwear brand Tamaris has launched a special footwear line with a support and environmental concept. Tamaris GreenStep models in trendy colors are made of certified leather, ...
03.03.2021 137

Turkish Ambassador to Russia Mehmet Samsar - again at Euro Shoes

The second day of the Euro Shoes Premiere Collection international shoe exhibition in Moscow was marked by a visit by His Excellency Ambassador Extraordinary and Plenipotentiary of the Republic of Turkey to the Russian Federation Mehmet Samsar ...
03.03.2021 458
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning