Petersburg shoe retailer Mania Grandiosa, developing a network of mono- and multi-brand boutiques, decided to sell premium and mid-range assortments in one store.
“The flagship showroom with an area of more than 500 square meters will allow us to accommodate our two directions - the main collection in the premium price segment and the assortment of the MG store in the middle and middle plus price segments. The ratio will be approximately 50% to 50%, ”the company said.
The retailer does not plan to combine the other four MG by Mania Grandiosa objects with the main format. The company also does not exclude that by the end of the year it will open several more MG stores.
According to Daria Nuclear, managing director of Esper Group, combining MG with the main format of Mania Grandiosa may be an experiment associated with a slowdown in the premium and luxury segments of the fashion market. The expert notes that, perhaps, this step will reduce operating costs and provide greater sales synergies, stimulating buyers to purchase goods from different segments and thereby increasing the number of positions in the check.
Recall that the company Mania Grandiosa opened its first shoe salon in 2003. Today, the chain unites 23 stores, including franchised monobrand boutiques Baldinini, Fabi and Casadei and its own multi-brand stores Mania Grandiosa and MG by Mania Grandiosa.