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Labeling helped to adjust statistics on the size of the footwear market
14.10.2021 642

Labeling helped to adjust statistics on the size of the footwear market

According to the IT company "Platform OFD", the largest operator of the country's fiscal data, processing data from more than 1 million online cash registers in the country since the introduction of the labeling system in Russia, the volume of shoe sales in the country in physical terms was 21% higher than the previously registered one. including in Moscow the volume of footwear sales was 18% higher, in St. Petersburg - by 22%, - says the press release of the operator of the marking system of the Center for the Development of Advanced Technologies.

The number of officially registered shoe stores in Moscow increased by 24%, in St. Petersburg - by 25%. The average shoe purchase order increased by 13%, reaching the level of RUB 2790. countrywide. In Moscow in 2021 it is 3500 rubles. (10% higher than a year earlier), in St. Petersburg - 3330 rubles. (7% higher than a year earlier).

“The total volume of cash register receipts containing marking codes is growing every month. Compared to last year, the number of such transactions only in the OFD Platforms system has quadrupled, ”notes Dmitry Afanasyev, director of mass market product for the OFD Platform IT company. “We see that with the introduction of digital footwear brands, the number of outlets that have left the gray zone in this category of retail outlets has grown significantly. The marking system, together with the introduction of electronic document management, is becoming a driver for the technological renewal of the entire sphere of trade. This helps the entrepreneur to better manage his business and be more efficient, and the end consumer to receive not only a high-quality product, but also more convenience when buying. "

According to the statistics of the operator of the marking system of the Center for the Development of Advanced Technologies (CRPT), for 8 months of 2021, law enforcement officers withdrew from circulation 596 thousand pairs of unmarked shoes for a total of 710 million rubles. This is 70% more than in 2020, when law enforcement officers found about 350 thousand pairs of shoes without mandatory labeling worth more than 600 million rubles. According to the Deputy General Director of the Center for the Development of Advanced Technologies, Revaz Yusupov, this fact suggests that the labeling works and enables government agencies to identify illegal counterfeit or contraband products.

Footwear labeling has become mandatory since July 1, 2020. Currently, almost 90 thousand enterprises are registered in the shoe labeling system: manufacturers, importers, logistics companies and retail.

According to the IT company, the largest operator of fiscal data in the country, processing data from more than 1 million online cash registers in the country since the introduction of the labeling system in Russia, the volume of ...
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