The British retailer Marks & Spencer announced the growth of sales of the fashion direction for the first time since 2011. According to the results of January - March this year, revenue from the sale of clothing, footwear and underwear of the British brand increased by 0,7%, compared with a decline of -5,8% in the previous reporting period. At the same time, online sales made a noticeable leap: the official website of the brand showed + 13,8%.
This small but positive leap is the result of investments in the style of the collections and an active advertising campaign undertaken in the past year. According to Marks & Spencer CEO Marc Bolland, sales of the most expensive and trendy lines of the brand - Autograph and The Limited - grew by almost 10%. “People are looking for a combination of quality and style, and that is our strength,” he said.