Soho
MEGA expands megacard loyalty program
22.02.2011 3625

MEGA expands megacard loyalty program

40 brands have already joined the program, including brands Inditex Group and Sportmaster.

The MEGA shopping center chain announced that in March 2011 a new partner, Inditex Group, represented in Russia by brands such as Zara, Pull & Bear, Bershka, Stradivarius, Oysho, Massimo Dutti, Zara Home, Uterque, will join the MEGACARD program.

At the moment, about 40 retailers are partners of the program, including the brands Inditex Group, Sportmaster, ModaMo, Marks & Spencer, Minomin, Snezhnaya Koroleva, Salamander and others. The tasks of the organizers of the MEGACARD program include attracting the majority of tenants of the MEGA shopping centers, as well as external partners.

For partners, the MEGACARD program is a flexible tool for achieving business goals. They get the opportunity to effectively and targetedly communicate with their target audience, which will help optimize advertising and marketing costs, increase traffic and increase sales at their points of sale.

 “The Sportmaster chain of stores has been successfully developing its own loyalty program since 2007,” noted Sergey Agibalov, business manager of Sportmaster Group. - Nevertheless, we decided to participate in the MEGACARD program, because we believe that this will allow us to appeal to a wide audience of MEGACARD holders, among which, for sure, there are our future buyers. MEGA offered us a loyalty program with a well-thought-out structure and focus on the customer. "

MEGACARD is a unique program implemented by the MEGA shopping center chain in cooperation with Credit Europe Bank CJSC and the international payment system MasterCard®. The MEGACARD program is already successfully operating in Moscow, St. Petersburg and Kazan. It is planned that in April 2011 the MEGACARD program will operate in all 12 MEGA shopping centers throughout Russia.

“Today, analogues to the MEGACARD program do not exist not only in Russia, but also in the world,” said Per Wendschlag, IKEA CEO in Russia and the CIS. - Now buyers are given a huge selection of opportunities in how to spend their money. At the same time, they want to make the right choice in their purchases - whether it is the style of a new thing, its price or additional benefits. That is why we created MEGACARD. ” The MEGACARD program provides an understandable and convenient scheme for accumulating bonus points. MEGACARD cardholders can use various special offers and services, as well as receive gifts as part of promotions that will be regularly held by program partners.

40 brands have already joined the program, including the Inditex Group and Sportmaster brands. The MEGA shopping center chain announced that in March 2011 for the MEGACARD program ...
5
1
Rating

Latest News

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 77

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 107

US retail shoe prices up 8% in 5,7 months

According to the Footwear Distributors and Retailers Association of America (FDRA), shoe prices increased by 2022% in the first eight months of 2021 compared to the same period in 5,7. This growth is the most significant in recent…
25.09.2022 104

Salvatore Ferragamo changed the logo

The Italian luxury shoe and accessories brand Salvatore Ferragamo, following the latest trend of high fashion houses, has shortened its name, leaving only the name of its founder in the logo…
23.09.2022 224

Geox presented a new collection at Milan Fashion Week

The Italian brand Geox, known for its technological "breathable shoes", continues to develop and strengthen the direction of elegant shoes in design. In the women's collection of the spring-summer 2023 season, which was presented at Milan Fashion Week,…
23.09.2022 214
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning