MEGA expands megacard loyalty program
40 brands have already joined the program, including brands Inditex Group and Sportmaster.
The MEGA shopping center chain announced that in March 2011 a new partner, Inditex Group, represented in Russia by brands such as Zara, Pull & Bear, Bershka, Stradivarius, Oysho, Massimo Dutti, Zara Home, Uterque, will join the MEGACARD program.
At the moment, about 40 retailers are partners of the program, including the brands Inditex Group, Sportmaster, ModaMo, Marks & Spencer, Minomin, Snezhnaya Koroleva, Salamander and others. The tasks of the organizers of the MEGACARD program include attracting the majority of tenants of the MEGA shopping centers, as well as external partners.
For partners, the MEGACARD program is a flexible tool for achieving business goals. They get the opportunity to effectively and targetedly communicate with their target audience, which will help optimize advertising and marketing costs, increase traffic and increase sales at their points of sale.
“The Sportmaster chain of stores has been successfully developing its own loyalty program since 2007,” noted Sergey Agibalov, business manager of Sportmaster Group. - Nevertheless, we decided to participate in the MEGACARD program, because we believe that this will allow us to appeal to a wide audience of MEGACARD holders, among which, for sure, there are our future buyers. MEGA offered us a loyalty program with a well-thought-out structure and focus on the customer. "
MEGACARD is a unique program implemented by the MEGA shopping center chain in cooperation with Credit Europe Bank CJSC and the international payment system MasterCard®. The MEGACARD program is already successfully operating in Moscow, St. Petersburg and Kazan. It is planned that in April 2011 the MEGACARD program will operate in all 12 MEGA shopping centers throughout Russia.
“Today, analogues to the MEGACARD program do not exist not only in Russia, but also in the world,” said Per Wendschlag, IKEA CEO in Russia and the CIS. - Now buyers are given a huge selection of opportunities in how to spend their money. At the same time, they want to make the right choice in their purchases - whether it is the style of a new thing, its price or additional benefits. That is why we created MEGACARD. ”
The MEGACARD program provides an understandable and convenient scheme for accumulating bonus points. MEGACARD cardholders can use various special offers and services, as well as receive gifts as part of promotions that will be regularly held by program partners.40 brands have already joined the program, including the Inditex Group and Sportmaster brands. The MEGA shopping center chain announced that in March 2011 for the MEGACARD program ...
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Rieker update
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The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
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Men's footwear range for fall-winter 2021/22
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We bring to your attention the Italian home slippers AXA SHOES.
The Tamaris Experience
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
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Top trends in shoe store window dressing this fall and this winter
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What changes are needed to make the work of sales staff and line managers more effective?
The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and according to all properties of systems, they strive for a zone of comfort and stability, for self-preservation. If you take something away from people, and even for a long time, then as soon as the opportunity arises, they will try to make up for the loss. And now on the market there is just such a phase in the sales of footwear and accessories. Many business owners may mistakenly believe that demand has already recovered quickly, and nothing will need to be radically changed in the sales business model. But it is not so. SR expert on increasing footwear sales Evgeny Danchev tells by the example of cases from his practice how and what needs to be changed in the company in order to work effectively in the new economic conditions.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
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The whole truth about Bayer. Who is he and how to become one?
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