40 brands have already joined the program, including brands Inditex Group and Sportmaster.
The MEGA chain of shopping centers announced that in March 2011, a new partner will join the MEGACARD program - Inditex Group, represented in Russia by brands such as Zara, Pull & Bear, Bershka, Stradivarius, Oysho, Massimo Dutti, Zara Home, Uterque.
Currently, the partners of the program are about 40 retailers, including the brands Inditex Group, Sportmaster, MoDaMo, Marks & Spencer, Minomin, The Snow Queen, Salamander and others. The tasks of the organizers of the MEGACARD program include attracting the majority of tenants of the MEGA shopping centers, as well as external partners.
For partners, the MEGACARD program is a flexible tool for achieving business goals. They get the opportunity to effectively and targetedly communicate with their target audience, which will help optimize advertising and marketing costs, increase traffic and increase sales at their points of sale.
“The Sportmaster chain of stores has been successfully developing its own loyalty program since the 2007 of the year,” said Sergey Agibalov, Sportmaster Group Business Manager. - Nevertheless, we decided to participate in the MEGACARD program, because We believe that this will allow us to appeal to a wide audience of MEGACARD holders, among which, for sure, there are our future customers. MEGA offered us a loyalty program with a well-thought-out structure and focus on the customer. ”
MEGACARD is a unique program implemented by the MEGA shopping center network together with Credit Europe Bank CJSC and MasterCard® international payment system. The MEGACARD program is already successfully operating in Moscow, St. Petersburg and Kazan. It is planned that in April 2011, the MEGACARD program will operate in all 12 MEGA shopping centers throughout Russia.
“Today, analogues to the MEGACARD program do not exist not only in Russia, but also in the world,” said Per Wendschlag, IKEA CEO in Russia and the CIS. - Now buyers are given a huge selection of opportunities in how to spend their money. At the same time, they want to make the right choice in their purchases - whether it is the style of a new thing, its price or additional benefits. That is why we created MEGACARD. ”The MEGACARD program provides an understandable and convenient scheme for accumulating bonus points. MEGACARD cardholders can use various special offers and services, as well as receive gifts as part of promotions that will be regularly held by program partners.