MEGA expands megacard loyalty program

40 brands have already joined the program, including brands Inditex Group and Sportmaster.

The MEGA shopping center chain announced that in March 2011 a new partner, Inditex Group, represented in Russia by brands such as Zara, Pull & Bear, Bershka, Stradivarius, Oysho, Massimo Dutti, Zara Home, Uterque, will join the MEGACARD program.

At the moment, about 40 retailers are partners of the program, including the brands Inditex Group, Sportmaster, ModaMo, Marks & Spencer, Minomin, Snezhnaya Koroleva, Salamander and others. The tasks of the organizers of the MEGACARD program include attracting the majority of tenants of the MEGA shopping centers, as well as external partners.

For partners, the MEGACARD program is a flexible tool for achieving business goals. They get the opportunity to effectively and targetedly communicate with their target audience, which will help optimize advertising and marketing costs, increase traffic and increase sales at their points of sale.

 “The Sportmaster chain of stores has been successfully developing its own loyalty program since 2007,” noted Sergey Agibalov, business manager of Sportmaster Group. - Nevertheless, we decided to participate in the MEGACARD program, because we believe that this will allow us to appeal to a wide audience of MEGACARD holders, among which, for sure, there are our future buyers. MEGA offered us a loyalty program with a well-thought-out structure and focus on the customer. "

MEGACARD is a unique program implemented by the MEGA shopping center chain in cooperation with Credit Europe Bank CJSC and the international payment system MasterCard®. The MEGACARD program is already successfully operating in Moscow, St. Petersburg and Kazan. It is planned that in April 2011 the MEGACARD program will operate in all 12 MEGA shopping centers throughout Russia.

“Today, analogues to the MEGACARD program do not exist not only in Russia, but also in the world,” said Per Wendschlag, IKEA CEO in Russia and the CIS. - Now buyers are given a huge selection of opportunities in how to spend their money. At the same time, they want to make the right choice in their purchases - whether it is the style of a new thing, its price or additional benefits. That is why we created MEGACARD. ”