Rieker
MEGA expands megacard loyalty program
22.02.2011 3532

MEGA expands megacard loyalty program

40 brands have already joined the program, including brands Inditex Group and Sportmaster.

The MEGA shopping center chain announced that in March 2011 a new partner, Inditex Group, represented in Russia by brands such as Zara, Pull & Bear, Bershka, Stradivarius, Oysho, Massimo Dutti, Zara Home, Uterque, will join the MEGACARD program.

At the moment, about 40 retailers are partners of the program, including the brands Inditex Group, Sportmaster, ModaMo, Marks & Spencer, Minomin, Snezhnaya Koroleva, Salamander and others. The tasks of the organizers of the MEGACARD program include attracting the majority of tenants of the MEGA shopping centers, as well as external partners.

For partners, the MEGACARD program is a flexible tool for achieving business goals. They get the opportunity to effectively and targetedly communicate with their target audience, which will help optimize advertising and marketing costs, increase traffic and increase sales at their points of sale.

 “The Sportmaster chain of stores has been successfully developing its own loyalty program since 2007,” noted Sergey Agibalov, business manager of Sportmaster Group. - Nevertheless, we decided to participate in the MEGACARD program, because we believe that this will allow us to appeal to a wide audience of MEGACARD holders, among which, for sure, there are our future buyers. MEGA offered us a loyalty program with a well-thought-out structure and focus on the customer. "

MEGACARD is a unique program implemented by the MEGA shopping center chain in cooperation with Credit Europe Bank CJSC and the international payment system MasterCard®. The MEGACARD program is already successfully operating in Moscow, St. Petersburg and Kazan. It is planned that in April 2011 the MEGACARD program will operate in all 12 MEGA shopping centers throughout Russia.

“Today, analogues to the MEGACARD program do not exist not only in Russia, but also in the world,” said Per Wendschlag, IKEA CEO in Russia and the CIS. - Now buyers are given a huge selection of opportunities in how to spend their money. At the same time, they want to make the right choice in their purchases - whether it is the style of a new thing, its price or additional benefits. That is why we created MEGACARD. ”

The MEGACARD program provides an understandable and convenient scheme for accumulating bonus points. MEGACARD cardholders can use various special offers and services, as well as receive gifts as part of promotions that will be regularly held by program partners.
40 brands have already joined the program, including the Inditex Group and Sportmaster brands. The MEGA shopping center chain announced that in March 2011 for the MEGACARD program ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Modest Fashion Day in Kazan

This week, on May 19-20, within the framework of the XIII International Economic Summit "Russia - Islamic World: KazanSummit 2022", Modest Fashion Day will be held, organized by the Investment Development Agency of the Republic of Tatarstan in cooperation and…
17.05.2022 61

Polish CCC and Swedish Vagabond Shoemakers stop working in Russia

One of the largest shoe companies in Central Europe, the Polish CCC, announced on the home page of its online store that it would stop working in Russia. The announcement of the temporary suspension of the online store and retail network in Russia also…
16.05.2022 150

Portuguese startup Zèta and Nespresso launch sneakers made from coffee grounds

The collaboration between Portuguese fashion company Zèta and Nespresso coffee maker resulted in the creation of a pair of sneakers, the upper and sole of which contain recycled coffee grounds.
16.05.2022 161

Wildberries opened a logistics center in Armenia

Wildberries opened the first logistics center in Armenia and launched direct sales of goods from local business representatives on the online platform using the “mock-place” model (from its own warehouses…
16.05.2022 123

The Rebook business in Russia was transferred to the Turkish holding FLO

The Russian division of the Reebok sporting goods network, after announcing the suspension of the brand in the Russian Federation, acquired the large Turkish holding FLO, Kommersant writes, citing information from a trading…
16.05.2022 180
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning