During the New Year holidays, the turnover of the small wholesale online store of children's shoes “Delenka” amounted to about 200 thousand rubles. The largest number of orders were placed at the warehouses of Kamensk-Uralsky and Magnitogorsk, since their range is somewhat different from the rest in its breadth. This unexpected surge in sales is due to the recent start of Delenka’s cooperation with the organizers of joint purchases, a special marketing method in which several individuals are grouped to purchase goods from a supplier or manufacturer at wholesale prices through an online store or online auction. This type of sales arose as a reaction to certain circumstances: a limited budget, undeveloped retail trade, etc., and has an almost one and a half-century history in different countries of the world.
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