Micam in the world
Italian shoe show MICAM enters the world stage
"Micam in the world" is the name of the ANCI (National Association of Italian Footwear Manufacturers) project, designed to open an Italian exhibition to other countries. Micam takes place twice a year (March and September) in Milan and is the sector leader. The exhibition is attended by about 40 thousand people, more than 1600 exhibitors are represented there.
“The project will be launched next year. Immediately after the Milan show in March, we will host the Micam show in Shanghai in April, followed by Micam in Moscow and New York in the following years. Each season will add one exhibition, and a year, respectively, two ”, - comments Cleto Sagripanti, President of ANCI.
In many cities around the world, in particular in Almaty, Kiev, Tokyo, Beijing, Hong Kong and for the first time in Johannesburg, exhibitions Shoes from Italy are held. This is another ANCI project, with an average of 60 Italian shoe brands represented at each exhibition.
Another strategically important ANCI event is Shoes. World of Leather "- an exhibition held in Moscow. Until last year, it was partially funded by the government through the ICE (Italian Institute for Foreign Trade), however, last year, the funding stopped. Therefore, ANCI decided to focus on other activities.
“Our goal is to link all these events with the Milan exhibition. We want to gather at least 150 participants, both Italian (this is the case on Micam) and foreign in the middle and high price category. Several Spanish and Brazilian brands have already announced their desire to participate, ”says Fabio Aromatici, CEO of Micam and CEO of ANCI.
We are not going to do anything within the already existing Milano Unica textile exhibition, which was recently held in China and collected 95 Italian brands in the pavilions of Intertextile Beijing. “Micam China will have its own exhibition in Shanghai. We chose Shanghai because we first want to address China as a whole. We are considering holding an exhibition in Hong Kong at a later date to reach out to the rest of the Asian market, ”concludes Fabio Aromatici. Writes about this fashionmag.com.
Italian footwear exhibition MICAM enters the world arena "Micam in the world" - this is the name of the ANCI (National Association of Italian Footwear Manufacturers) project, designed to open to others ...
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