Italian shoe show MICAM enters the world stage
“Micam in the world” - this is the name of the project ANCI (National Association of Manufacturers of Italian Shoes), designed to open an Italian exhibition for other countries. Micam is held twice a year (in March and September) in Milan and is the leader of the sector. The exhibition is visited by about 40 thousand people, more than 1600 exhibitors are represented at it.
“The project will be launched next year. Right after the exhibition in Milan in March, we will hold the Micam exhibition in Shanghai in April, and then, in subsequent years, the Micam in Moscow and New York. One exhibition will be added each season, and two, respectively, ”says Cleto Sagripanti, president of ANCI.
In many cities around the world, in particular in Almaty, Kiev, Tokyo, Beijing, Hong Kong and for the first time in Johannesburg, exhibitions Shoes from Italy are held. This is another ANCI project, with an average of 60 Italian shoe brands represented at each exhibition.
Another strategically important ANCI event is Shoes. World of leather ”- an exhibition held in Moscow. Until last year, it was partially funded by the state through ICE (Italian Institute of Foreign Trade), however, last year, funding ceased. In this connection, ANCI decided to focus on other events.
“Our goal is to connect all these events with the exhibition in Milan. We want to bring together at least 150 participants, both Italian (this is the case at Micam) and foreign in the medium and high price category. Some Spanish and Brazilian brands have already announced their desire to participate, ”said Fabio Aromatici, Micam CEO and ANCI CEO.
We are not going to conduct anything in the framework of the existing Milano Unica textile exhibition, which recently took place in China and assembled 95 Italian brands in the Intertextile Beijing pavilions. “Micam in China will have its own exhibition in Shanghai. We chose Shanghai because first we want to turn to China as a whole. We are considering the possibility of holding an exhibition in Hong Kong later in order to appeal to the rest of the Asian market, ”concludes Fabio Aromatici. This is written by fashionmag.com.