Mila studies preferences
18.06.2012 2123

Mila studies preferences

A marketing study on the topic “Popularity of sales places for children's shoes in the city of Yekaterinburg” was launched in June this year. ExMedia agency is studying the preferences of retail customers by order of the Mila company - wholesale shoes. ” This study aims to identify the effectiveness of promoting the umbrella brand “Centipede” and determine the future development strategy of the new retail network.

The first stage was three focus groups. The method consists in detailed interviewing of representatives of the target audience. Women participated in all focus groups. The first was attended by those whose children were from 6 to 12 years old, in the second - with children from 1 year to 6 years old. A common preference for both groups was to buy children's shoes in separate stores. The third group consisted of mothers of children 0 to 12 years old, who are used to buying shoes in large shopping centers. It is worth noting that the interviews were monitored by retail store owners.

Conducting focus groups made it possible to identify vectors for studying the opinion of a wider range of consumers by the method of telephone polling, which became the next stage of the study. Based on the results, which are expected by the end of June 2012, Mila is planning to hold a seminar for partners - heads of retail stores.

A marketing study on the topic “Popularity of sales places for children's shoes in the city of Yekaterinburg” was launched in June this year. Studying the preferences of retail customers is the agency ...

Latest News

Adidas Originals and Pharrell Williams release another Hu NMD Animal Print colorway

American rapper, singer, songwriter, and fashion designer Pharrell Williams and Adidas Originals will soon unveil another colorway of the Hu NMD Animal Print collaboration, this time…
10.08.2022 64

Ekonika presented the autumn-winter 2022/23 collection

Monochrome white, milky and black, combinations of black, red and gold, black and white, a palette of autumn colors… In the current autumn-winter 2022/23 collection, Ekonika designers paid special attention to color and finishing details,…
10.08.2022 77

Wildberries will launch anti-counterfeit protection service

The Wildberries online retailer is completing the development of the Digital Arbitration service, which will protect copyright holders from unfair actions of other sellers, and buyers from possible counterfeit products. The launch of the service is scheduled for August…
08.08.2022 251

Heineken launches sneakers with beer soles

The German brewing company has teamed up with Le Pub, BBH and sneaker designer Dominic Siambrone to create a unique Heinekicks sneaker featuring…
07.08.2022 1770

Labeling reached marketplaces

On July 29, Russian Prime Minister Mikhail Mishustin signed a resolution according to which, from March 1, 2023, marketplaces will be required to label goods, and online platforms will be held liable for the lack of labeling, - writes ...
07.08.2022 285
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning