The Yekaterinburg company Mila, which has been engaged in the wholesale of children's shoes for more than 17 years, has announced the launch of its own brand of sneakers for school-aged children "Junited". The new running brand is positioned in the mid-price segment.
“The name“ Junited ”is derived from two English words - junior (young, young) and united (single). These two words reflect the main idea of the brand - to unite the interests of people: a love of sport and an active lifestyle, the desire of schoolchildren to be fashionable, the desire of parents to buy high-quality and comfortable shoes at affordable prices for their children, ”Mila representatives explain.
The creators of the brand thoroughly approached the selection of the assortment, developing it taking into account the wishes of potential customers. The survey of the target audience took place in several stages. First, 77 models of sneakers were presented to consumers - parents with school-age children. 1000 people expressed their preferences. Then the collection visited the ShoesStar shoe exhibitions in Novosibirsk and Yekaterinburg, where it also received ratings from the shoe market participants.
The final stage was the presentation in the showroom "Mila" - shoes wholesale. " Gathering the opinions of consumers and evaluating buyers, the brand representatives selected the 21 model of TM “Junited” sneakers, of which 12 for boys and 9 for girls. The first deliveries of the Junited collection are scheduled for February 2018.
"Mila" - shoes wholesale " founded in 1999 in Yekaterinburg, is engaged in the wholesale of children's shoes. The company's portfolio includes mainly Russian brands of children's shoes in the segment of average prices.