Rieker
"Mila" - shoes wholesale "launches a brand of sports sneakers for children Model sneakers from the collection "Junited"
14.12.2017 3731

"Mila" - shoes wholesale "launches a brand of sports sneakers for children

The Yekaterinburg company Mila, which has been engaged in the wholesale of children's shoes for more than 17 years, has announced the launch of its own brand of sneakers for school-aged children "Junited". The new running brand is positioned in the mid-price segment.

“The name“ Junited ”is derived from two English words - junior (young, young) and united (single). These two words reflect the main idea of ​​the brand - to unite the interests of people: a love of sport and an active lifestyle, the desire of schoolchildren to be fashionable, the desire of parents to buy high-quality and comfortable shoes at affordable prices for their children, ”Mila representatives explain.


The creators of the brand thoroughly approached the selection of the assortment, developing it taking into account the wishes of potential customers. The survey of the target audience took place in several stages. First, 77 models of sneakers were presented to consumers - parents with school-age children. 1000 people expressed their preferences. Then the collection visited the ShoesStar shoe exhibitions in Novosibirsk and Yekaterinburg, where it also received ratings from the shoe market participants.

The final stage was the presentation in the showroom "Mila" - shoes wholesale. " Gathering the opinions of consumers and evaluating buyers, the brand representatives selected the 21 model of TM “Junited” sneakers, of which 12 for boys and 9 for girls. The first deliveries of the Junited collection are scheduled for February 2018.

"Mila" - shoes wholesale " founded in 1999 in Yekaterinburg, is engaged in the wholesale of children's shoes. The company's portfolio includes mainly Russian brands of children's shoes in the segment of average prices.

The Ekaterinburg company Mila, which has been engaged in the wholesale of children's shoes for more than 17 years, has announced the launch of its own brand of sneakers for school-aged children "Junited". ...
5
1
Rating

Latest News

BRICS + Fashion Summit takes place in Moscow

The international forum BRICS + Fashion Summit is taking place these days in Moscow. As part of the forum, from December 28 to 2, a b2b showroom is operating at the Zaryadye MKZ on the territory of Zaryadye Park, which presents Russian clothing brands,…
01.12.2023 289

McKinsey identifies 10 macro trends in fashion for 2024

The annual report of the global consulting company McKinsey& Company, compiled in collaboration with the Business of Fashion publication “The State of Fashion,” highlighted ten macrotrends that will influence the state of the fashion segment and fashion...
30.11.2023 506

"Honest Sign" recorded a 15% increase in shoe prices in 2023

According to the state labeling system “Honest Sign”, average prices for shoes in Russia increased by 15% over the year: in October 2023, the average price of a pair of shoes was 3 rubles, and in the same period in 274 – 2022...
30.11.2023 422

The first Sportmaster PRO opened in Voronezh

On November 21, the first sporting goods store “Sportmaster PRO” opened in the Voronezh City Park “Grad” shopping center, which became the largest in the Black Earth Region. The retailer rented more than 3 sq. m in a shopping center on the site of the departed...
29.11.2023 410

Testoni has released a festive collection

Italian luxury shoe brand Testoni presented a festive collection. A capsule of women's shoes and accessories inspired by the views of the snow-capped Alps. As the fashion house emphasizes, the holiday collection is “An ode to fashion and luxury in...
29.11.2023 381
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning