Rieker
Fashion designers from Ethiopia make shoes from old car tires
19.03.2012 3052

Fashion designers from Ethiopia make shoes from old car tires

Ethiopian fashion designers are conquering the world catwalks with shoes from old car tires. The small Ethiopian firm at first took advantage of the long-standing habit of fellow countrymen to put into operation any things that had served their time, and also created new jobs. In the second most populous in Africa, but impoverished due to constant droughts, it is customary to value and use any junk. In addition, the rebels who overthrew the dictator Mengistu Haile Mariam 20 years ago were also shod in sandals made from a piece of an old tire tied from above with a piece of rope. However, shoes of this "design" are common in many African countries.

“Then we could not afford something better,” said 31-year-old Betlehem Tilahun Alemu, who created a company for the production of unusual shoes seven years ago, in which five people worked. True, she nevertheless finalized and developed the idea that had seized the masses, “refreshed” it. Now an enterprising woman leads a whole network of industries whose products are marketed not only in Ethiopia itself, but also in New York and London. The Soul Rebels brand has become popular, 300 people already make designer shoes.

Alema does not shy away from hiring socially outcasts: for example, she employs 55 people who have had leprosy and lost fingers. “At the same time, they are skilled craftsmen, they make shoes exclusively with their hands, and our factory has absolutely no emissions of greenhouse gases,” Alemu is proud.

Nowadays, the assortment of products includes not only sandals and slippers, but also shoes, high laced shoes. A proven tread is used as the sole, and jute, leather, cotton are sewn on top. True, the price jumped to 450-800 birr (26-46 dollars). Now, these shoes are not affordable for most Ethiopians, but are successfully sold in 33 countries around the world. 90 percent of the products are exported. Alemu has many international awards for product quality and original design. In the coming months, it is expected to open branded stores in Canada, Japan, Spain and Taiwan. Bags are added to the boots, the secret of success is the same: the base is made of an old tire, and the top is made of natural material, ITAR-TASS reports.

Fashion designers from Ethiopia conquer world catwalks with shoes from old car tires. A small Ethiopian company at first used the long-standing habit of fellow countrymen to float any who served their ...
5
1
Rating

Latest News

New brand of architectural footwear 4CCCCEES entered Russia

4CCCCEES footwear brand was created by Korean-born Sun Min Park, a graduate of the Royal College of Art in London, who was once the chief designer of the United Nude architectural shoe brand. Fans of the latter can rejoice, as ...
20.04.2021 119

Adidas has released sneakers from leather synthesized from mushrooms

Adidas has announced the launch of the first sneaker with an innovative mushroom-based material, Mylo, that looks and feels like leather. The first footwear created on the basis of mushroom leather was adidas Stan Smith sneakers, - ...
20.04.2021 137

Italy plans to reopen exhibitions from July

Italian Industry Minister Giancarlo Giorgetti announced the possible reopening of exhibitions in Italy from July 2021. Events are currently suspended due to the pandemic ...
19.04.2021 108

Euro Shoes launched a wholesale marketplace EUROSHOES.MARKET

Since March 2021, a wholesale marketplace for footwear, accessories, lasts and leather - Euroshoes.market - has been launched. This is the most convenient and efficient platform for brands to interact with retail. You can order products in bulk from the site right now ...
19.04.2021 307

UGG California Collaborates With Feng Chen Wan

Chinese-born London designer Feng Chen Wang has interpreted the style of UGG shoes in her own way. Her task was to create a shoe model for spring and summer, and in April a universal model came out (“three in ...
19.04.2021 141
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning