Högl single-brand store in an updated form opened in the Golden Babylon-Rostokino shopping center Hegel Shu Fashion General Manager Alexander Dizer at the opening of the Högl store
27.03.2017 2514

Högl single-brand store in an updated form opened in the Golden Babylon-Rostokino shopping center

The monobrand store of the Austrian brand Högl, after restyling the interior and relocating the location, reopened its doors in the capital's Golden Babylon-Rostokino shopping center.

Thanks to the updated, bright interior, the store now looks more spacious and stylish. The walls are decorated with posters with images from the new Högl advertising campaign, which began in Europe and Russia. According to Alexander Dizer, General Manager of Hegel Shu Fashion, the company is currently focusing on promoting the brand and new collections via the Internet: a strategic decision has been made at the head office in Austria that in order to attract the attention of a younger and more fashionable audience , you must first of all actively work with social networks and fashion-bloggers.

Currently, its own retail network of the German shoe brand in Russia consists of 27 Högl single-brand stores and six outlet stores. In April, a new outlet opens at Outlet Village Fashion House (Moscow Region). The area of ​​monobrand stores to be opened is 90-110 square meters. meters. On average, investments in opening one store range from 6 rubles + purchase of goods.

“In May this year, we plan to open a single-brand store in the AFIMALL City shopping center and, by the end of 2017, flagship stores (street-retail) in Moscow and St. Petersburg. The geography of Högl stores are million-plus cities with high-quality shopping and entertainment centers, - commented Shoes Report Alexander Dizer on the brand’s business development strategy in Russia. - We work in two directions - directly and through franchised partners. At the moment, we have three partner monobrand stores. We began to actively develop the franchise business in a single-brand format, as well as in the SIS (Shop in Shop) format. In the next three years, we plan to open 15 affiliate stores throughout Russia. ”

After restyling the interior and relocating the location, the monobrand store of the Austrian brand Högl reopened its doors in the capital's shopping and entertainment center “Zolotoy ...

Latest News

BeInOpen Forum will give an opportunity to declare about themselves 10 young brands from the world of fashion

The New Fashion Industry Forum BeInOpen will be held digitally on June 4 and announce the return of the Open Stage format, in which 10 young fashion brands will have a chance to present their project on ...
23.04.2021 53

Lamoda launched a section of exclusive items and collections for its XNUMXth anniversary

The Russian online platform for selling fashion goods celebrates its tenth anniversary. By this date, a special section of exclusive goods from world brands has been launched, which were specially created for the celebration of the decade ...
23.04.2021 53

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 135

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 142

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 152
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning