The network of shoe stores "Monroe" will carry out restyling of outlets. The first phase of the renovation project will be to change the logo. The new brand name, created by the company team, is a white circle with a red “M” on its side. The color scheme of the logo remains the same. The new sign will appear on the facades and interiors of stores in the summer of 2014. The network is not going to change positioning. The target audience will continue to be women 30-40, with middle and lower middle income.