NAST outlines trends in domestic retail Moscow shopping center "Afimall"
01.02.2017 2126

NAST outlines trends in domestic retail

The National Association of Network Trade Participants (NAST) conducted a survey of retailers to identify key trends in the development of domestic retail. The survey was conducted in December 2016 - January 2017 of the year; about 80 respondents representing Russian retail chains of various sizes, from large federal players to small companies that own several stores, took part in it.

From the NAST report it follows that retailers consider the development of omni-channel tools and online sales to be the main trend. A significant trend in consumer behavior, in their opinion, is the search for cheap analogues of more expensive products. They also note the growth of their own brand segment. The crisis pushed the network to improve loyalty programs, and there was a polarization among shopping centers - the strong strengthen their positions, and the weak lose their tenants. At the same time, the format of the store inside the shopping center finally won the street retail, ”experts at NAST record.

The National Association of Network Trade Participants (NAST) conducted a survey of retailers to identify key trends in the development of domestic retail.

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