As part of a new study, “International Brands: the Degree of Development in Russia of 2014,” Magazin Magazinov prepared a rating of 36 of the largest cities in Russia by the presence of global brands in 2014.
The top 5 cities remain unchanged throughout the period of the corresponding monitoring in 2011-2014. The first three positions are traditionally occupied by the most developed retail real estate and retail chains - Moscow, where 90% of the total number of international brands present in Russia are represented, St. Petersburg (50%) and Yekaterinburg (37%). Krasnodar (32%) and Rostov-on-Don (28%) round out the top five.
Top-5 cities with the lowest penetration rate of international brands, includes Naberezhnye Chelny with 5% of the total number of international brands present in Russia, Lipetsk (6%), Kemerovo (6%), Ulyanovsk (7%).
Compared to last year, Tyumen and Yaroslavl showed good growth. These cities have climbed several points at once compared to 2011 due to the opening at the end of 2013 of the Kristall shopping centers in Tyumen (75 sq. M. GLA) and Aura in Yaroslavl (000 sq. m GLA).
The annual monitoring data clearly shows that international retail follows high-quality shopping centers in the regions. Based on this movement, in the medium term, experts forecast such cities as Khabarovsk, Perm, Kemerovo, Naberezhnye Chelny, Lipetsk, Barnaul, Vladivostok as growth points for the development of international retail. The real estate markets of these cities do not have a sufficient supply of quality space, and with a fairly good standard of living by Russian standards, we can talk about the high potential for the development of international networks in these markets.