В Celebrating the launch of the We Got Now campaign On October 6, New Balance's flagship store in Moscow on Tverskaya Street hosted a party with New Balance signed footballer Claudio Leonel, better known as Claudinho, as a special guest.
The Your Time Now campaign promotes the idea of impetuosity and impatience, inspiring shoppers to pursue their passions and dreams by being more proactive and risk-free. The heroes of the campaign are NBA champion Kawhi Leonard, sprinter Sidney McLaughlin, tennis star Coco Gauff and football player Sadio Mane.
The guest of the New Balance presentation was the footballer signed by New Balance, Claudio Leonel, better known as Claudinho, the Olympic champion of the Tokyo Games, who played for the Brazilian national football team, who transferred to the Russian club Zenit this summer.
The party was also attended by the top officials of the Jamilco company of the official distributor of New Balance in Russia, socialites and journalists of fashion publications.
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