Rieker
News Outdoor will develop the concept of outdoor advertising in Moscow
28.09.2011 3260

News Outdoor will develop the concept of outdoor advertising in Moscow

At an open auction held by the Moscow Department of Media and Advertising, News Outdoor acquired the right to develop a concept for the placement of outdoor advertising from the Garden Ring to the city borders. The starting amount that the city had to pay the winner for the work was more than 5,1 million rubles. However, the conditions were adjusted during the auction: News Outdoor, which won the auction, will itself pay the city more than 1,5 million rubles.

Seven companies took part in the auction: News Outdoor and Moscow City Advertising, which is part of it, Olymp company (is engaged in the placement of outdoor advertising), State Unitary Enterprise "Glav-APU", as well as MPO "Information Solutions and Technologies", "VIP Service Project "," Builder ".

The concept itself should be ready by October 15th. This will be the second concept for the placement of "outdoor" in the capital. The first concept, which regulates the placement of advertisements inside the Garden Ring, was prepared by the State Unitary Enterprise “Mosproject-3” in the summer of 2009 and approved by the public city-planning council under the mayor of Moscow.

“Outdoor advertising should be in harmony with the urban environment. Over 15 years of work in the industry, we have learned this simple idea very well and learned to plan an urban information space based on it. Executing a government contract in cooperation with other leading operators, we will present to the city government an expert conceptual vision of the future of outdoor advertising in Moscow, made by the best industry professionals. That is why we began to participate in the competition, ”said Maxim Tkachev, Managing Director of News Outdoor.

“From time to time, it happens that a contractor wins a government contract and does not receive money from the customer, but pays it,” said Fedor Kravchenko, head of the Media College of Lawyers. - With some reservations, we can say that this is legal, which is confirmed by judicial practice. But from the point of view of the logic of the state order, this is debatable, since the interests of the customer can be replaced by the interests of the contractor. ” The territory referred to in the tender documentation is huge, the cost of the work is quite large, argues Mr. Kravchenko, but the company is ready to perform this work “for free” and still pays the city. When conducting a tender, unlike an auction, the price would not be the only criterion for determining the winner of the tender.

“This is not about making a layout of advertising structures, their addresses and the number of carriers in a certain territory, as previously planned, but about approaches to placement,” commented Vladimir Chernikov, head of the media and advertising department. “That is, the company must work out formats that can be located on one territory or another, link it with the architectural look of Moscow.” About this writes the online magazine branded.ru

At an open auction held by the Moscow Department of Mass Media and Advertising, News was awarded the right to develop a concept for placing outdoor advertising from the Garden Ring to the city's borders ...
5
1
Rating

Latest News

Brunello Cucinelli launches its own line of fragrances

The Italian brand of clothing, shoes, bags and accessories Brunello Cucinelli continues to expand its range. After adding a line of glasses, the brand presents the first line of fragrances for men and…
29.03.2023 59

Ekonika relaunched its online store

The footwear and accessories chain Ekonika has relaunched its own online store operations with a new fulfillment provider, ProFashion Solutions.
29.03.2023 65

The Museum of Moscow and Trend Island department store organize a series of fashion events

In the Russian capital as part of the exhibition “House of Models. Image Industry” The Museum of Moscow and Trend Island department store will hold a series of events “Rethinking Fashion”. Theater and film costume designers, fashion editors, restorers and fashion researchers…
29.03.2023 62

CDEK.Shopping has included luxury sneakers in its range

CDEK.Shopping offers unique limited-edition designer sneakers from Nike, Adidas, Reebok, New Balance and Asics on its platform. Prices for some models reach up to 2,8 million rubles. Shoes are shipped from…
28.03.2023 195

Beyoncé ends her partnership with Adidas and starts with Balmain

American singer Beyoncé and German sportswear giant Adidas have announced the end of a partnership that began in 2018. As part of the partnership, Beyoncé relaunched her Ivy Park sportswear line and also designed…
28.03.2023 190
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning