The American company Nike, a world famous manufacturer of sports shoes and clothing, reported for the first quarter of the current fiscal year. Against the backdrop of global financial instability, the sports company is reporting an increase in sales volumes, the profit of which on 31 of August 2011 of the year increased by 15%.
The first quarter of 2011 - 2012 of the fiscal year turned out to be difficult for many manufacturers, especially American and Japanese, but not for Nike. The sports manufacturer has increased its profit margin to $ 645 million, which is a percentage equivalent to 15% growth. This development exceeded all expectations of Wall Street analysts and experts. In the North American market alone, the company's revenue amounted to about $ 2,2 billion (+ 16%). In less developed markets, Nike earned $ 799 million, increasing 35% profit.
Among the "profitable" were the American, Chinese and Indian sales markets, where, unlike the West European, there is a steady increase in demand for Nike products. So, after recalculation in accordance with the current exchange rate, the company's revenue from this region did not match the previously announced 14% increase.
Assessing Nike's financial performance globally, it is worth noting the total profit increase to $ 6,08 billion (+ 18%). This year was more than successful for the sports manufacturer: under the four-year share buyback program, the company managed to “assign” 7,7 million shares for a total of $ 649 million. 2012 year promises to strengthen the company’s “strong” position, hopes Nike CEO Mark Parker . About it writes IA "AMITEL".