The Chelyabinsk shoe factory "Unichel" presented 1241 models from the new spring-summer-autumn 2013 collection. The collection traditionally includes men's, women's, children's, sports and indoor shoes.
Of the total number of models presented by the factory's designers, 1028 are completely new. About 30% of the collection is the so-called "rolling" models, which have become sales leaders and won the largest number of fans. They confidently moved from this year's collection to the next.
“The changeable fashion will definitely surprise the buyers next spring,” the designers of the factory reveal the veil of secrecy, “the pointed toe will return to the shoe collections”. For this occasion, "Unichel" has prepared a number of models - pumps, low shoes and boots.
The novelty presented by the factory at the fair were moccasins. These shoes have specific production features and have not yet been produced at the factory. The basis of the production technology is that the leather upper is pulled over the last, and then at the top the leather is sealed with a seam outward. Moccasins are comfortable and comfortable shoes that have received worldwide recognition among buyers from different countries, including Russia. That is why the factory decided to purchase special equipment for its production.
One more novelty in the assortment of the Chelyabinsk factory is children's rubber boots. To do this, in the fall, "Unichel" will purchase a new injection molding unit, so exactly one year later, small buyers will already be able to choose their favorite model of boots from a dozen cheerful colors.