New items at Unichel
29.08.2012 4446

New items at Unichel

The factory will begin to sew moccasins and rubber boots

The Chelyabinsk shoe factory "Unichel" presented 1241 models from the new spring-summer-autumn 2013 collection. The collection traditionally includes men's, women's, children's, sports and indoor shoes.

Of the total number of models presented by the factory's designers, 1028 are completely new. About 30% of the collection is the so-called "rolling" models, which have become sales leaders and won the largest number of fans. They confidently moved from this year's collection to the next.

“The changeable fashion will definitely surprise the buyers next spring,” the designers of the factory reveal the veil of secrecy, “the pointed toe will return to the shoe collections”. For this occasion, "Unichel" has prepared a number of models - pumps, low shoes and boots.

The novelty presented by the factory at the fair were moccasins. These shoes have specific production features and have not yet been produced at the factory. The basis of the production technology is that the leather upper is pulled over the last, and then at the top the leather is sealed with a seam outward. Moccasins are comfortable and comfortable shoes that have received worldwide recognition among buyers from different countries, including Russia. That is why the factory decided to purchase special equipment for its production.

One more novelty in the assortment of the Chelyabinsk factory is children's rubber boots. To do this, in the fall, "Unichel" will purchase a new injection molding unit, so exactly one year later, small buyers will already be able to choose their favorite model of boots from a dozen cheerful colors.

The factory will start sewing moccasins and rubber boots The Chelyabinsk shoe factory "Unichel" has presented 1241 models from the new collection spring-summer-autumn 2013. The collection traditionally includes ...
5
1
Rating

Latest News

Asics Corp. wants to spin off Onitsuka Tiger's business into a separate entity

Japanese group Asics Corp. has decided to transform its Onitsuka Tiger business into a franchise model following four consecutive years of record profits. The new organizational structure will streamline decision-making and strengthen competitiveness…
11.06.2026 460

France continues to fight Chinese retailer Shein

French authorities have fined Chinese retailer Shein €22 million for consumer protection violations over issues with returns, product information, and order confirmations on the online store.
11.06.2026 424

Garden and vegetable garden footwear released in collaboration with Salomon and Uchi Ryunosuke

Salomon collaborated with Tokyo-based designer Uchida "Uchi" Ryunosuke to create the perfect footwear for the garden. Uchi reimagined the Salomon RX Slide recovery shoe, creating a new design inspired by meditative…
10.06.2026 3056

The PETER KAISER collection will include men's shoes.

German brand PETER KAISER will debut a line of premium men's footwear for the Spring/Summer 2027 season. A private preview of the men's collection took place at the HOUSE OF CAPRICE headquarters in Germany, attended by the brand's partners from around the world. Men's and…
09.06.2026 717

Christian Louboutin's first advertising campaign featuring Jaden Smith has been released.

What happens when you marry the Old and New Worlds, Paris and New York, classics and hip-hop, tradition and modernity, is well illustrated by the first advertising campaign of the French luxury brand Christian Louboutin with the American rap artist Jaden...
09.06.2026 695
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning