Shoes Report continues to acquaint its readers with the latest, trends and trends of the presented collections. Today we will talk about the debutants of the exhibition, including those companies that recently entered or vice versa returned to the Russian market after the crisis breaks.
The Austrian company Hartjes will debut not only at the EURO SHOES exhibition, but also on the Russian market. This brand of 60-summer history presents shoes for women 35-40 years. The company produces 300 000 pairs of shoes per year, this brand is especially popular in Austria, Germany, the Netherlands and Finland. In the manufacture of Hartjes shoes, the smallest nuances are taken into account - everything is aimed at creating maximum wearing comfort: this is a removable insole made of light cork, covered with leather, soft leather at the top of the shoe, a pad of wear-resistant leather, and a shock-absorbing sole that protects the joints. Interestingly, this brand makes skiing shoes.
Hartjes does not pursue fashion, preferring color classics; in the new season, the company will offer its customers shoes in muted shades of blue, gray, green and red. The average price of shoes is 50 Euro.
The oldest shoe company Hickersberger (the year 1926 was founded) is also new to the Russian presentation. The brand presents unique shoes of its kind. Its peculiarity is that different herbs are used in the insoles - chamomile, anise, arnica, eucalyptus, lavender, etc. The upper layer of the insole is leather, below it is a breathable felt layer, below is the grass layer, the last layer is cortical. In addition to the fact that the insole just smells nice of grass, when walking these layers are warmed up, and the grass begins to give out even more of its smell.
Another feature of Hickersberger shoes is the ability to regulate lifting with special straps and Velcro, as well as additional shock absorbing soft inserts on the sole - in the area of the heel and foot pads. The company also took care of the owners of problematic legs, for example, for a wide foot there are models with a stretching side insert.
The collection has a lot of open shoes - sandals, clogs. A separate line is represented by Hicki-flex - these are shoes with wooden soles, which is very important in the summer, because wood is a natural material, and therefore it does not heat up and does not cool down, giving the foot a natural temperature.
The colors of the collection are calm, classic. All materials come from Europe. The average price of shoes is 30-60 euros per pair.
The new M.Missoni brand has appeared in the Villa Reale showroom, which offers shoes with bags in a single color scheme in the new season. The colors of the collection are pastel, but there is no uniformity - all in prints. The collection has green-turquoise, orange, pink, peach "spots", materials - leather and textiles.
For the first time, Villa Reale presented the Italian brand Melluso at an exhibition. This brand is sold in Russia for only the third season, although the company itself is already 70 years old.
Melluso specializes in comfortable shoes for women, there are both casual and evening models. The lineup is very diverse - moccasins, wedge sandals, heels and a platform, clogs, sneakers, closed shoes with a small heel.
Extra shoe comfort is provided by a removable anatomical insole, shock-absorbing soles and comfortable pads.
For the first time, Mauri Moda (Cinzia Soft and Pregunta brands) is represented at the exhibition. The first attempt to sell these shoes in Russia last spring was made by Axa-shoes. Shoes quickly found their client, and already from this season Axa-shoes received the status of the official distributor of Cinzia Soft and Pregunta brands in Russia.
Mauri Moda enjoyed incredible success with buyers at EURO SHOES - more than 4 600 pairs of shoes were ordered in the first two days of the presentation. Such success in the company is explained by an effective pricing policy. The average price of one pair is 20-30 euros, and this despite the fact that the shoes are made in Italy and only from genuine leather.
Mauri Moda shoes are known all over the world - in Italy alone, more than 1 million pairs are sold annually.
Cinzia Soft is a brand of comfort. At the exhibition, the brand introduced loafers, sandals, flat shoes and flip flops. The colors of the collection are blue, coral, navy, gray, beige, red, varnish, bronze.
Pregunta introduced many cork models - clogs, sandals, slippers, ballet shoes.
The colors of the collection are red, blue, white, orange, cyan, gray, beige, black, green, varnish, metallic - bronze and silver.
The audience of both brands is very wide - the model range allows you to cover a variety of age groups. In addition, many models are designed for different leg lifts, so the height is adjustable either with elastic bands on the side, or with straps or Velcro.