New Names
Shoes Report continues to acquaint its readers with the latest, trends and trends of the presented collections. Today we will talk about the debutants of the exhibition, including those companies that recently entered or vice versa returned to the Russian market after the crisis breaks.
The Austrian company Hartjes will make its debut not only at EURO SHOES, but also on the Russian market. This brand with 60 years of history presents shoes for women 35-40 years old. The company produces 300 pairs of shoes a year, this brand is especially popular in Austria, Germany, the Netherlands and Finland. In the production of Hartjes shoes, the smallest nuances are taken into account - everything is aimed at creating maximum wearing comfort: this is a removable insole made of light cork, covered with leather, and soft leather of the upper of the shoe, and a lining made of wear-resistant leather, and a shock-absorbing sole that protects the joints. Interestingly, this brand makes skiing shoes.
Hartjes is not chasing after fashion, preferring color classics, in the new season the company will offer its customers shoes in muted shades of blue, gray, green and red. The average price of a shoe is 50 euros.
The oldest shoe company Hickersberger (founded 1926) is also a newcomer to the Russian presentation. The brand presents shoes that are unique in their kind. Its peculiarity is that different herbs are used in the insoles - chamomile, anise, arnica, eucalyptus, lavender, etc. The top layer of the insole is leather, underneath is a breathable felt layer, below it is a grass layer, the last layer is a crusty layer. In addition to the fact that the insole just smells good of grass, when walking, these layers are warmed up, and the herbs begin to give off even more of their smell.
Another feature of Hickersberger shoes is the ability to regulate the rise using special straps and Velcro, as well as additional shock-absorbing soft inserts on the sole - in the heel and ball of the foot. The company also took care of the owners of problem legs, for example, for a wide foot there are models with a stretching side insert.
There are many open shoes in the collection - sandals, clogs. A separate line is presented by Hicki-flex - these are shoes with wooden soles, which is very important in summer, because wood is a natural material, and therefore it does not heat up, and does not cool down, transferring the natural temperature to the foot.
The colors of the collection are calm, classic. All materials are sourced from Europe. The average shoe price is 30-60 euros per pair.
A new brand M.Missoni has appeared in the Villa Reale showroom, which offers shoes with bags in a single color scheme in the new season. The colors of the collection are pastel, but there is no monotony - everything is in prints. The collection contains green-turquoise, orange, pink, peach "spots", materials - leather and textiles.
For the first time, Villa Reale presented the Italian brand Melluso at an exhibition. This brand is sold in Russia for only the third season, although the company itself is already 70 years old.
Melluso specializes in comfortable shoes for women, there are both casual and evening models. The lineup is very diverse - moccasins, wedge sandals, heels and platforms, clogs, sneakers, closed shoes with small heels.
Extra shoe comfort is provided by a removable anatomical insole, shock-absorbing soles and comfortable pads.
For the first time, Mauri Moda (Cinzia Soft and Pregunta brands) is represented at the exhibition. The first attempt to sell these shoes in Russia last spring was made by Axa-shoes. Shoes quickly found their client, and already from this season Axa-shoes received the status of the official distributor of Cinzia Soft and Pregunta brands in Russia.
At EURO SHOES, Mauri Moda enjoyed incredible success with buyers - over 4 pairs of shoes were ordered in the first two days of the presentation. The company explains such success by an effective pricing policy. The average price of one pair is 600-20 euros, and this despite the fact that the shoes are made in Italy and only from genuine leather.
Mauri Moda shoes are known all over the world - more than 1 million pairs are sold annually in Italy alone.
Cinzia Soft is a comfort brand. At the exhibition, the brand presented moccasins, sandals, flat shoes and flip flops. The colors of the collection are blue, coral, dark blue, gray, beige, red, lacquer, bronze.
Pregunta presented many cork models - clogs, sandals, slippers, ballet flats.
The colors of the collection are red, blue, white, orange, light blue, gray, beige, black, green, lacquer, metal - bronze and silver.
The audience of both brands is very wide - the model range allows you to cover a wide variety of age groups. In addition, many models are designed for different leg lifts, so the height is adjustable either with elastic bands on the side, or with straps or Velcro.
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