Rieker
Sales volume of the online store Westfalika.ru increased 4 times
12.08.2015 2556

Sales volume of the online store Westfalika.ru increased 4 times

Obuv Rossii summed up the results of the Westfalika.ru online store for the first half of the year. The website traffic, launched in March 2014, grew by 70%, conversion - by 40%. The volume of sales increased by 4 times, which is curious, the peak was in March. The assortment expanded to 6500 SKUs, including clothing, accessories and related products.

The most viewed product category was women's boots and ankle boots. The average purchase check exceeded 7 rubles, in the winter months - 000 rubles. The fastest growing regions in terms of traffic on the website of the online store are Moscow and the Moscow region, the Primorsky and Khabarovsk Territories, St. Petersburg and the Leningrad Region, the Republic of Sakha, Rostov, Oryol and Irkutsk regions.

This year Obuv Rossii improved delivery and connected new courier services - Qiwi Post and DPD. Still, 87% of shoppers who purchase shoes through the Westfalika online store prefer pickup. The company explains this with a large number of stores throughout the country, as well as the popularity of the installment payment service, which can only be issued at a point of sale.

For six months, the number of visitors from mobile devices has increased from 25 to 31% - every third visitor to the online store comes from a smartphone or tablet. The number of downloads of the Westfalika.ru mobile application has increased 5 times.

In the 2015 year, Obuv Rossii continues to develop new services for online shoppers: online store balances have become available on the Westfalika.ru website, which makes it easier to choose a product and a desired purchase format for a customer. In the future, Obuv Rossii plans to launch the sale of gift certificates and connect the online store to the loyalty program. Also on the website will be sold sets of “shoes + accessories” to create a complete image.

Obuv Rossii has summed up the results of the Westfalika.ru online store for the first half of the year. The website traffic, launched in March 2014, increased by 70%, conversion - by 40%. Volume of sales…
5
1
Rating

Latest News

Muscovites return to shopping centers

According to "Kommersant" with reference to the Shopping Index of the analytical company Watcom Group, in the past three weeks the attendance of shopping centers in the capital has shown a steady positive ...
30.04.2021 373

Ralf Ringer took part in the children's fashion show at Moscow fashion week

On April 17, as part of the Moscow fashion week, a show of clothes created according to the sketches of 10-year-old Zoya Kukushkina was held. The Ralf Ringer company took part in the show-show of children's T-shirts "Saveit". Young models took to the podium in shoes ...
30.04.2021 343

adidas Originals and LEGO Group unveil ZX 8000 'Bricks' collection

adidas Originals and toy company LEGO Group launch their second collection. The design of the collection combines the recognizable aesthetics of the Danish brand with one of the key silhouettes ...
30.04.2021 477

Vivienne Westwood re-releases iconic Super Elevated Ghillie shoes

In the spring-summer 2021 season, the Vivienne Westwood collection has a replica of the iconic Super Elevated Ghillie shoes, which were first demonstrated at the Vivienne Westwood show called Anglomania in 1993 by top model Naomi ...
29.04.2021 419

Vagabond Shoemakers has released three variants of women's sandals for summer '21

Wide-heeled sandals with a modern square toe - a new take on women's summer shoes from the Swedish brand Vagabond Shoemakers. The brand's characteristic laconic style in shoe design combines a classic, timeless silhouette and ...
29.04.2021 363
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning