Obuv Rossii summed up the results of the Westfalika.ru online store for the first half of the year. The website traffic, launched in March 2014, grew by 70%, conversion - by 40%. The volume of sales increased by 4 times, which is curious, the peak was in March. The assortment expanded to 6500 SKUs, including clothing, accessories and related products.
The most viewed product category was women's boots and ankle boots. The average purchase check exceeded 7 rubles, in the winter months - 000 rubles. The fastest growing regions in terms of traffic on the website of the online store are Moscow and the Moscow region, the Primorsky and Khabarovsk Territories, St. Petersburg and the Leningrad Region, the Republic of Sakha, Rostov, Oryol and Irkutsk regions.
This year Obuv Rossii improved delivery and connected new courier services - Qiwi Post and DPD. Still, 87% of shoppers who purchase shoes through the Westfalika online store prefer pickup. The company explains this with a large number of stores throughout the country, as well as the popularity of the installment payment service, which can only be issued at a point of sale.
For six months, the number of visitors from mobile devices has increased from 25 to 31% - every third visitor to the online store comes from a smartphone or tablet. The number of downloads of the Westfalika.ru mobile application has increased 5 times.
In the 2015 year, Obuv Rossii continues to develop new services for online shoppers: online store balances have become available on the Westfalika.ru website, which makes it easier to choose a product and a desired purchase format for a customer. In the future, Obuv Rossii plans to launch the sale of gift certificates and connect the online store to the loyalty program. Also on the website will be sold sets of “shoes + accessories” to create a complete image.