Rieker
Sales volume of the online store Westfalika.ru increased 4 times
12.08.2015 3246

Sales volume of the online store Westfalika.ru increased 4 times

Obuv Rossii summed up the results of the Westfalika.ru online store for the first half of the year. The website traffic, launched in March 2014, grew by 70%, conversion - by 40%. The volume of sales increased by 4 times, which is curious, the peak was in March. The assortment expanded to 6500 SKUs, including clothing, accessories and related products.

The most viewed product category was women's boots and ankle boots. The average purchase check exceeded 7 rubles, in the winter months - 000 rubles. The fastest growing regions in terms of traffic on the website of the online store are Moscow and the Moscow region, the Primorsky and Khabarovsk Territories, St. Petersburg and the Leningrad Region, the Republic of Sakha, Rostov, Oryol and Irkutsk regions.

This year Obuv Rossii improved delivery and connected new courier services - Qiwi Post and DPD. Still, 87% of shoppers who purchase shoes through the Westfalika online store prefer pickup. The company explains this with a large number of stores throughout the country, as well as the popularity of the installment payment service, which can only be issued at a point of sale.

For six months, the number of visitors from mobile devices has increased from 25 to 31% - every third visitor to the online store comes from a smartphone or tablet. The number of downloads of the Westfalika.ru mobile application has increased 5 times.

In the 2015 year, Obuv Rossii continues to develop new services for online shoppers: online store balances have become available on the Westfalika.ru website, which makes it easier to choose a product and a desired purchase format for a customer. In the future, Obuv Rossii plans to launch the sale of gift certificates and connect the online store to the loyalty program. Also on the website will be sold sets of “shoes + accessories” to create a complete image.

Obuv Rossii has summed up the results of the Westfalika.ru online store for the first half of the year. The website traffic, launched in March 2014, increased by 70%, conversion - by 40%. Volume of sales…
5
1
Rating

Latest News

The Pantone Institute named the color of 2024

According to the Pantone Color Institute, the main color of the upcoming 2024 will be the delicate orange-pink shade “Peach Fuzz” (13-1023 Peach…
08.12.2023 238

Romika, Westland and Gerry Weber will be sold under the Josef Seibel umbrella

German shoe manufacturer Josef Siebel has announced that from the fall-winter 2024 season it will merge and sell footwear brands Romika, Westland and Gerry Weber under its own name, writes…
08.12.2023 253

Sneaker production launches in Astrakhan

The Duna AST company plans to launch the production of sports shoes on the basis of the Astrakhan rubber footwear plant. The enterprise received preferential financing from the Industrial Development Fund of the Astrakhan Region, and at the end of the month it is expected...
07.12.2023 333

Adidas and Reebok will be sold in the new ASP retail in Russia

Clothing and footwear of the brands Adidas and Reebok, which officially left Russia, will be presented in the assortment of the new retail chain ASP, the first store of which will open in the Belaya Dacha outlet in Moscow this week, writes...
07.12.2023 388

Timberland and Kith release another collaboration

Founded by American designer Ronnie Fieg, street fashion brand Kith has worked to update the appearance of Timberland winter boots...
06.12.2023 336
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning