The volume of the Internet trading market in Russia grew to 176 billion rubles
The company Insales - the developer of the platform for online stores - has given another, second assessment of the online commerce market in Russia. This time, in addition to the general analysis, the report included a rating of the sites themselves. The first five online stores are represented by utkonos.ru, ozon.ru, kupivip.ru, holodilnik.ru and pleer.ru.
In 2010, the leader in foodstuffs received 5,1 billion rubles, the second place ozon.ru - 3,6 billion rubles.
The average monthly turnover is maximum in the segment of household and computer equipment (about 3 billion rubles a month), then clothes and shoes go further with a lag of half. Sales of food products through the network is only about 650 million rubles. monthly.
If you look at the shares of the “pie” by store topics, then 38 billion rubles. in 2010 accounted for household appliances, 34,4 billion rubles. - for computers and accessories. Clothes and footwear, which are in third place, are only 17,1 billion rubles. According to analysts, the total volume of Russian online trading for the year amounted to 176 billion rubles. An interesting indicator is the number of orders received per day in different segments. Clothing stores process about 14 thousand requests per day. In second place are group purchases with more than 10 thousand orders, but their share in the total market turnover remains insignificant. For comparison: various equipment and food products, the total share of which accounts for half of the sales, is from 8 to 10 thousand orders per month in each of these areas.
Insales urged not to compare the results with last year’s study - sales data in 2009, since the number of stores analyzed has since grown from 1500 to 4500 and the classifier has changed. But still, we recall that in a similar report a year earlier, analysts spoke of a total market volume of 101 billion rubles. The first three on it remained unchanged (equipment, computers, clothes), however, the proportion of clothes decreased markedly.
Insales, a developer of a platform for online stores, has given another, second assessment of the online commerce market in ...
YouTube Shoes Report: what awaits us in August?
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Collaboration Todd Snyder x New Balance 327 "Farmers' Market" has been released
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AXA SHOES presents innovative and very comfortable indoor shoes from Italy
Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and increase the number of lucky people per square kilometer of our country exponentially.And all because we have what you are looking for and so rarely find. These are your dream sneakers!
We bring to your attention the Italian home slippers AXA SHOES.
The Tamaris Experience
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TRIEN shoes at EuroShoes.Market
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Online meetings with Brazilian shoe manufacturers
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Design rules for a shoe and accessories store
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Lillian Roor, ARA Sales Director in Russia: “ARA Shoes strives to be the most high-tech manufacturer of fashionable footwear.
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"FOOTWEAR OF RUSSIA" is already on EUROSHOES.MARKET
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Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
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Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
CAPRICE in the new spring-summer 2021 season: fresh, chic and dynamic
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MARCO TOZZI collection spring-summer 2021
MARCO TOZZI is constantly working to improve the quality, comfort, progressiveness of collections in terms of current fashion trends. We have done a tremendous job and put a lot of effort under the conditions of the "World Quarantine" in order to provide our regular and new promising clients with a balanced, commercial and very fashionable SPRING-SUMMER 2021 collection.
How to sell related products to a shoe store in the post-pandemic period?
Related products are an obligatory component of the assortment set of a shoe store. Accessories, insoles, shoe care products will surely add variety to store shelves and bring joy to your customers. With the right approach, the soputka can bring from 10% to 20% of the turnover, which in the current conditions can greatly support the retail business. How and what to sell correctly, how to form an accompanying assortment offline and online, as well as how long masks and sanitizers have been registered in stores, we talk with a representative of the brands BNS Bergal, Nico & Solitaire in Russia, Yulia Belkina, a participant of the Euro Shoes Premiere Collection exhibition ...
TAMARIS SS'21 COLLECTIONS
In the new spring-summer 2021 season, the German brand Tamaris, in addition to the main collection, will present four capsule lines: Tamaris Fashletics, Heart & Sole, PureRelax and GreenStep. Admirers of high-quality and stylish footwear will surely find suitable models among the wide range of the brand.
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
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How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
