The company Insales - the developer of the platform for online stores - has given another, second assessment of the online commerce market in Russia. This time, in addition to the general analysis, the report included a rating of the sites themselves. The first five online stores are represented by utkonos.ru, ozon.ru, kupivip.ru, holodilnik.ru and pleer.ru.
In 2010, the leader in foodstuffs received 5,1 billion rubles, the second place ozon.ru - 3,6 billion rubles.
The average monthly turnover is maximum in the segment of household and computer equipment (about 3 billion rubles a month), then clothes and shoes go further with a lag of half. Sales of food products through the network is only about 650 million rubles. monthly.
If you look at the shares of the “pie” by store topics, then 38 billion rubles. in 2010 accounted for household appliances, 34,4 billion rubles. - for computers and accessories. Clothes and footwear, which are in third place, are only 17,1 billion rubles. According to analysts, the total volume of Russian online trading for the year amounted to 176 billion rubles. An interesting indicator is the number of orders received per day in different segments. Clothing stores process about 14 thousand requests per day. In second place are group purchases with more than 10 thousand orders, but their share in the total market turnover remains insignificant. For comparison: various equipment and food products, the total share of which accounts for half of the sales, is from 8 to 10 thousand orders per month in each of these areas.
Insales urged not to compare the results with last year’s study - sales data in 2009, since the number of stores analyzed has since grown from 1500 to 4500 and the classifier has changed. But still, we recall that in a similar report a year earlier, analysts spoke of a total market volume of 101 billion rubles. The first three on it remained unchanged (equipment, computers, clothes), however, the proportion of clothes decreased markedly.