The exchange rate of the Russian currency continues to decline. Over the past year, the ruble has fallen in price by more than 10%, and in the 2014 year it could lose even as much due to increased demand for the dollar and the euro.
All this will lead to higher prices for imported goods, experts say at 5-10%. The possible sending of the ruble exchange rate by the Central Bank for free floating, planned from 2015 of the year, practically guarantees a price increase.
Among other things, imported footwear will rise in price, Natalya Demidova, Director General of the National Shoe Union, is sure. "At the same time, there is no direct dependence. In addition to the change in the ruble exchange rate, analysts are studying the domestic market from the point of view of the consumer's solvency. Therefore, one should not expect a serious rise in prices, it will most likely be within the average annual dynamics of the national currency rate," she is sure ...
According to Demidova, the spring-summer collection was ordered six months in advance. And within the first six months of 2014, it is unlikely to seriously rise in price. But the next collection (autumn-winter) may already be more expensive. “It is quite possible that we will have to go into a lower price niche, but without serious losses in the quality of shoes. Internal reserves will be sought,” she suggested.