Rieker
Obuv Rossii will start selling outerwear
24.07.2014 7896

Obuv Rossii will start selling outerwear

The Obuv Rossii group creates a chain of stores selling outerwear and related products Snow Guard. Shoe retailers expand the assortment, trying to offer the buyer ready-made fashionable images.

Anton Titov, general director and main owner of Shoe of Russia, spoke about the new RBC project: the first Snow Guard store opened in Omsk in July, and four more outlets will appear within the network by the end of the year. According to Titov, since last season, the clothing brand has been tested in stores of the Westfalika network, which is part of the group. The revenue of the stores in which the clothing brand appeared increased by 20% compared with the results of comparable stores for the same period.

The name of the new brand appeared in the list of brands on the Obuv Rossii website. Under the Snow Guard brand, the Chinese partner factory produces winter down-padded coats and jackets with insulation in the middle price segment for Obuv Rossii. Women's models cost an average of 8,2 thousand rubles, men's - 6 thousand rubles. The businessman says that the design of the first collections was developed jointly with the Chinese; in the future, things of their own design will be produced under the brand.

As of July 2014, the Obuv Rossii group of companies operated 315 stores, including 287 under the Westfalika brand and 25 Pedestrian outlets. From August 1, stores of the new chain of bags and accessories Emilia Estra will begin to open. The main owner of the company, Anton Titov, owns 96,4% of the group, another 3,6% belongs to the top management. The group's revenue under IFRS in 2013 increased 1,4 times, to 4,915 billion rubles, net profit - by about 40%, to 573,5 million rubles.

Titov estimates total investments in the development of the clothing brand until the end of the 2014 year at 500 million rubles. Snow Guard stores will open in Siberia and the Urals, their sales area will average 120 square. m. Next year, the businessman plans to spend another 1,8 billion rubles. on the development of a new direction.

An example of foreign shoe companies pushed Titova to diversify the business: for example, Czech Bata jackets are selling in the shop-in-shop format. “We strive to increase the effectiveness of our shoe stores through other product categories, such as related products. Due to the new direction, it will be possible to compensate for the diminishing margin in the main business, ”the businessman explains. And outerwear for sale is convenient in that you do not have to organize separate dressing areas in stores, Titov notes. According to him, now accessories occupy 17% of the company's revenue, by the end of the year this share should increase to 20%.

The Obuv Rossii group creates a chain of stores selling outerwear and related products Snow Guard. Shoe retailers are expanding the range, trying to offer the buyer ready-made fashionable ...
5
1
Rating

Latest News

Muscovites return to shopping centers

According to "Kommersant" with reference to the Shopping Index of the analytical company Watcom Group, in the past three weeks the attendance of shopping centers in the capital has shown a steady positive ...
30.04.2021 374

Ralf Ringer took part in the children's fashion show at Moscow fashion week

On April 17, as part of the Moscow fashion week, a show of clothes created according to the sketches of 10-year-old Zoya Kukushkina was held. The Ralf Ringer company took part in the show-show of children's T-shirts "Saveit". Young models took to the podium in shoes ...
30.04.2021 343

adidas Originals and LEGO Group unveil ZX 8000 'Bricks' collection

adidas Originals and toy company LEGO Group launch their second collection. The design of the collection combines the recognizable aesthetics of the Danish brand with one of the key silhouettes ...
30.04.2021 477

Vivienne Westwood re-releases iconic Super Elevated Ghillie shoes

In the spring-summer 2021 season, the Vivienne Westwood collection has a replica of the iconic Super Elevated Ghillie shoes, which were first demonstrated at the Vivienne Westwood show called Anglomania in 1993 by top model Naomi ...
29.04.2021 419

Vagabond Shoemakers has released three variants of women's sandals for summer '21

Wide-heeled sandals with a modern square toe - a new take on women's summer shoes from the Swedish brand Vagabond Shoemakers. The brand's characteristic laconic style in shoe design combines a classic, timeless silhouette and ...
29.04.2021 364
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning