Obuv Rossii, which develops the Westfalika and Pedestrian shoe store chains in Siberia, the Urals and central regions of Russia, plans to open 2012 stores in Vladivostok and Khabarovsk by the end of 12. Reported by RIA Novosti
The company in late July opened its first Westfalika store in Vladivostok. The store area is 77 sq.m (trade - 54 sq.m).
The Shoe of Russia plans to go to the Khabarovsk Territory in the near future. By the end of the 2012 year, the company will open 12 stores in the Far Eastern Federal District, seven of them in Vladivostok, five in Khabarovsk. Investments in the development of the network in the region will amount to 60 million rubles.
The company notes that the Far East is attractive from the point of view of the development of shoe retail, since there is virtually no specialization in shoe chains and mono-brand chains are poorly represented.
Primorsky and Khabarovsk Territories are the most saturated in the number of shoe chains among the regions of the Far Eastern Federal District. Primorsky Krai is the leader in the number of chain stores for 100 thousand residents. In recent years, the share of local networks has been decreasing in the region, while the expansion of federal and global players in the shoe market has been increasing.
This year, Obuv Rossii has already opened more than 25 Westfalika stores, entering new regions such as St. Petersburg, Kazan, Izhevsk, and Kurgan. In total, plans for the 2011 year are to open 50 stores. By the beginning of 2015, the company’s own chain of stores will have 450 outlets.
The Obuv Rossii group of companies is a federal footwear retail company, one of the ten largest footwear retailers in Russia. It develops two chains - Westfalica (monobrand, mid-price segment) and Pedestrian (economy chain), as well as the brand of inexpensive youth footwear Emilia Estra. Today, 140 stores of the company operate in 46 cities throughout Russia. Net proceeds of Obuv Rossii in 2010 amounted to 1,6 billion rubles. At the end of 2010, the company increased its net profit by 10% compared to 2009 - up to 100 million rubles.