Obuv Rossii opened stores in Kamchatka
Obuv Rossii opened stores in Kamchatka
The Far East is an important region for Obuv Rossii Group of Companies: it is one of the five leaders in terms of turnover among the company's regional offices. There are already 19 stores in the Far East in the Amur Region, Khabarovsk and Primorsky Territories, the Republic of Sakha, and the Jewish Autonomous Region. The Kamchatka Territory is attractive from the point of view of the development of shoe retail, since there is virtually no specialization of shoe chains in the region, mono-brand chains are poorly represented in the mid-price segment. In recent years, the share of global and federal shoe chains has been growing in the region, which are gradually ousting local players from the market.
Entering new regions is the implementation of the network development program for 2013. Since the beginning of the year, Obuv Rossii has launched more than 80 new outlets, thus exceeding the 30% plan for opening 60 stores announced in the spring. The new regions for the company are the Volgograd, Amur, Tula regions, the Komi Republic, Buryatia, Karelia, Bashkortostan, Mordovia, the Trans-Baikal Territory, the Khanty-Mansi Autonomous Area, the Jewish Autonomous Region. In early November 2013, the number of Shoe of Russia stores exceeded 260.
In mid-November, Obuv Rossii GC, one of the largest footwear retailers in Russia, opened 2 Westfalika stores in Petropavlovsk-Kamchatsky, the administrative center of Kamchatka Territory, ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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How a fashion brand can get into ChatGPT recommendations
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Shoe factories in Russia are closing one after another
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Difficulties in recruiting personnel and how to deal with them
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
