Obuv Rossii opened stores in Kamchatka
Obuv Rossii opened stores in Kamchatka
The Far East is an important region for Obuv Rossii Group of Companies: it is one of the five leaders in terms of turnover among the company's regional offices. There are already 19 stores in the Far East in the Amur Region, Khabarovsk and Primorsky Territories, the Republic of Sakha, and the Jewish Autonomous Region. The Kamchatka Territory is attractive from the point of view of the development of shoe retail, since there is virtually no specialization of shoe chains in the region, mono-brand chains are poorly represented in the mid-price segment. In recent years, the share of global and federal shoe chains has been growing in the region, which are gradually ousting local players from the market.
Entering new regions is the implementation of the network development program for 2013. Since the beginning of the year, Obuv Rossii has launched more than 80 new outlets, thus exceeding the 30% plan for opening 60 stores announced in the spring. The new regions for the company are the Volgograd, Amur, Tula regions, the Komi Republic, Buryatia, Karelia, Bashkortostan, Mordovia, the Trans-Baikal Territory, the Khanty-Mansi Autonomous Area, the Jewish Autonomous Region. In early November 2013, the number of Shoe of Russia stores exceeded 260.
In mid-November, Obuv Rossii GC, one of the largest footwear retailers in Russia, opened 2 Westfalika stores in Petropavlovsk-Kamchatsky, the administrative center of Kamchatka Territory, ...
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