The results of 2012 for the Obuv Rossii GC, which includes the brands Pedestrian, Westfalika and Emilia Estra, showed that the company's profit has grown significantly.
Revenue increased by 2011% compared to 50, EBITDA amounted to 530 million rubles, an increase compared to 2011 - 84%, and EBITDA margin - 16%. The growth of indicators is primarily due to the qualitative improvement of the assortment and the conduct of large marketing campaigns. Now the assortment of the Westfalika chain is replenished mainly by footwear made of high quality expensive materials. In addition, Westfalika began to move from street retail to opening stores in shopping centers equipped with modern equipment.
Obuv Rossii Group of Companies pays great attention to the development of loyalty programs, which also contributed to an increase in the number of sales. For example, in 2012, buyers purchased by installments twice as many goods as in 2011. The company's plans for 2013 are to open new stores in the regions and increase profits by another 25%.