The new Medelista shoe brand will complement the range of Westfalika stores. It is designed for women aged 20 to 30 years. The lineup of the brand is represented by fashionable sandals and sandals in bright colors from high-quality artificial materials. The retail price for the Medelista summer assortment does not exceed 1800 rubles.
“The new line of trendy footwear will allow us to attract a younger audience to our stores, which quickly responds to fashion changes and often updates their shoe wardrobe, choosing bright models at affordable prices,” comments Elena Khvorova, Head of Purchase and Sales at Obuv Rossii Group. “In the summer season, test sales met our expectations, so we plan to further expand the range under the Medelista brand.”
In the fall-winter season, the 2016 / 2017 Medelista collection will include demi-season and winter models with faux fur.
The Obuv Rossii group of companies was founded in 2003; its head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii develops five shoe chains: Westfalika (monobrand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. The company also develops online sales. The revenue of Obuv Rossii Group of Companies in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles.