This spring, the Obuv Rossii group of companies for the first time introduced a line of rubber boots under the all.go brand in 20 cities of Russia in the Westfalika range of stores. The lineup is represented by shoes with colored soles, with bright laces, floral prints and matte rubber. Test sales of the new line started two weeks ago, in some regions the volume of sales of shoes has already reached 80%.
According to Elena Khvorova, Head of the Procurement and Sales Department of Obuv Rossii GK, rubber shoes are presented for the first time in Westfalika chain stores. “In a number of regions, primarily where there was a lot of snow this year, which is now actively melting, such shoes are especially in demand. Black matte rubber boots are in the main demand among buyers, ”she notes.
Obuv Rossii launched the all.go brand in 2014. At first, only summer, beach and garden shoes made of EVA polymer materials were produced under it. In the future, the range was expanded due to demi-season and winter models from textile and synthetic materials. In the Spring-Summer 2017 season, in addition to rubber shoes, all.go collections include sports sneakers, sport-chic shoes, sneakers and textile summer shoes. “Obuv Rossii” produces all.go assortment at its own factory in the Novosibirsk region and at partner enterprises abroad. The all.go brand is developing in a shop-in-shop format and is represented in Westfalika, Rossita, and Pedestrian stores, which are part of Obuv Rossii GK.
The Obuv Rossii group of companies was founded in 2003; its head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale of footwear and related goods. Obuv Rossii develops five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). also brands of casual-style footwear produced at its own factory in the city of Berdsk, Novosibirsk region (S-TEP, all.go, Pioneer of Arctic Travel). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. The company's revenue in 2016 according to RAS amounted to 10 billion rubles, net profit - 1,3 billion rubles. The company has online stores westfalika.ru, westfalika-home.ru, emilia-esta.ru, rossita.com.