Overview of summer trends

The presentation of European shoe brands Euro Shoes Premiere Collection continues its work. Recall that at this largest exhibition venue, the brands present their new collections for the spring-fall 2013 season. The main information partner of the exhibition, Shoes Report magazine, continues to review the main trends proposed by the participants of the presentation.

Fashion galaxy, the official distributor of the world famous brands UGG® Australia, Repetto, Sam Edelman, Mystique and Ed Hardy, this time focused on more accessible brands for customers - Rita Eliseo, Pretty Ballerinas, Les Salinas. The average price of a shoe in a purchase is 30-40 euros, the upper price threshold is 70 euros.

The next season's collection of the Italian brand Rita Eliseo is distinguished by the brightness of the models and high heels, the shapes of which range from a thin stiletto to a stable rectangular column. To preserve both beauty and convenience, some models in the toe area are raised to the platform. The collection includes both casual shoes and shoes for special occasions.

The colors of the collection are bright blue, beige, brown with orange, blue with brown, light brown with dark, materials - leather (including patent leather) and suede. The shoes are decorated with metal elements.

Legendary Spanish brand Pretty Ballerinas, known to the whole world for his ballet shoes, this season he offered them both with and without a 0,5 cm heel. Corduroy, satin, lacquered - there are even models studded with Swarovski crystals, decorated with bows and pendants - all these are Pretty Ballerinas. In total, the collection features more than 100 models.

The Italian brand Les Salinas has focused on comfort, innovation and quality. Shoes from the new collection are made of very soft leather, the colors of the new season are beige, brown, black, blue, silver.

According to a company representative, buyers mostly write models of the colors that they see on the stand, although the palette is very wide, but for many it is simply difficult to imagine other colors and combinations.

Another trend next summer will be multicolor patent leather boots and studded ballet flats. Such shoes are aimed at modern young people who are anxiously following fashion trends. Among the heels, imitation wood is popular, however, as the demand shows, even regional buyers are gradually abandoning heeled shoes. The style is becoming more and more European - the buyer gives preference to comfort and convenience.

The Spanish company Hispanitas reflected in the new collection all the national traditions of shoe production. The models of this brand combine a comfortable last and bright saturated Spanish colors. Designers can easily play with the colors of the next summer. The focus is on blue, red, black, peach, orange, and brown.

The model range is as rich as the color palette, the collection has shoes with small heels, wedges, ballet shoes and ankle boots.

The Belmondo collection, which is represented by the TMHF group, has many varnish models. I must say that models with varnish will be a real hit for the next summer season.

Another trend is the return of the sharp triangular toe. Models with a metal or colored toe in a contrasting color have become especially popular with buyers.