Farfetch online store strengthens its position in the Chinese market
One of China's largest online marketers, JD.com, and Farfetch, an international online luxury fashion brand retailer, have agreed to work together. JD is ready to invest $ 397 million in a project to create an online platform with an exclusive assortment of world-class luxury goods on the Chinese market. The potential turnover of the future online platform is $ 80 billion, writes new-retail.ru
The interaction of JD.com and Farfetch will allow retailers to combine efforts in the field of logistics, commerce and technology. The strong point of Farfetch is its established contacts with the global leaders in the fashion industry. The advantages of JD.com are the presence of a strong logistic structure (the recently launched JD Luxury Express courier delivery service will open online shopping without borders for Chinese buyers, allowing you to deliver an unprecedented range of Farfetch in record time).
Farfetch has already been introduced to the Chinese market as a partner of 200 brands and 500 multi-brand retailers.
Through the partnership with JD.com, Farfetch will also gain access to resources from BlackDragon, a marketing agency and online platform of the same name that focuses not only on the development of retail and e-commerce, but also in the financial and technology sectors, as well as tourism and education. BlackDragon will take over the marketing research and promotion of Farfetch in China, leveraging JD's virtually unlimited analytics capabilities.
Another advantage of this partnership for customers from China will be the introduction of JD Finance services that will allow you to pay for purchases on Farfetch using JD Pay and Baitiao, a popular payment system that provides microloans.
Farfetch was founded by Portuguese entrepreneur Jose Neves in 2008 in London. Today it is a global corporation with offices in 11 cities, including London, Tokyo and Los Angeles, and partners engaged in express delivery to more than 190 countries. The online store Farfetch offers an assortment of women's and men's clothing, shoes, accessories and jewelry of famous luxury brands.
In 2015, the legendary London Browns department store became part of Farfetch. In 2016, Farfetch completed the F Series Investment Round, receiving $ 110 million for development. The company is currently valued at $ 1 billion.
One of China's largest online marketers, JD.com, and Farfetch, an international online luxury fashion brand retailer, have agreed to work together. In a project to create an online platform with ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
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New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
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The 35th Euro Shoes exhibition took place in Moscow!
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Euro Shoes – on a new premium platform!
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Clarks: 200 years of quality, style and innovation
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
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Trade equipment in a modern shoe and accessories store
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Retail Arithmetic
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How to fire a worker without tears, scandal and trial
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