Rieker
Otto opened the first online shoe store
25.04.2011 3389

Otto opened the first online shoe store

The Russian office of the world leader in distance selling Otto Group has launched its first specialized shoe online store promenad.ru on the Russian market. The store presents about 1 shoe models from Italy, Germany, Portugal and Russia.

The product offer includes shoes for women, men and children, is selected based on fashion trends of the season, takes into account the preferences of different age and social groups. Models from previous seasons are offered at a discount.

The site features brands such as Keddo, J&Elisabeth, Tamaris, M Shoes, Francesco Donni, EnzoLogano, D'Oro. A separate product category includes shoe care products.

Maria Demushkina, head of the promenad.ru project, emphasized that the online store will also sell brands that are not yet in Russia: “We bring brands that are not yet on the Russian market. So, the spring collection includes models of the exclusive Italian company Keys. Keys shoes are made directly in Italy. Today promenad.ru is its only supplier in Russia. Cooperation with little-known in the Russian market, but high-quality European brands is the strategic basis for the development of the project. "

The Otto Group is the world's largest retail distance selling group with 123 companies in 20 countries in Europe, North America and Asia. It operates in three main segments - multichannel trade, financial services and services. The concern includes universal distance selling firms - Otto, Schwab, Baur-Versand, as well as specialized ones - Heine, bonprix, Alba Moda and others. In addition to the main catalog - OTTO - the company produces and promotes on the world market the catalogs WITT International, bonprix, Apart and others. 

The Russian office of the world leader in distance selling Otto Group has launched its first specialized shoe online store on the Russian market ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Fashion Tech Day: market experts discussed current trends and development models

New business models, online sales, marketplaces and consumers - this and much more were discussed by experts at Fashion Tech Day as part of the New Retail Forum on September 10 at the Technopark ...
17.09.2021 190

Teva has released a collaboration with socks brand Stance

Two American brands - Teva sandals and Stance socks - have teamed up to create a unique set of responsible development. The included Teva Hurricane XLT2 sandals and Stance performance adventure socks ...
17.09.2021 195

Prada will present the Spring 2022 collection at a show in Milan and Shanghai at the same time

Prada is returning to the traditional catwalk format, but doesn't want to give up the benefits of online streaming. In this regard, the collection of the luxury brand for the spring-summer 2022 season will be demonstrated simultaneously in Milan and in ...
17.09.2021 205

Wildberries will build distribution centers in the Tula and Samara regions

The Russian online retailer Wildberries is investing over 30 billion rubles in the construction of two large regional warehouses, which will appear in Tulka and ...
16.09.2021 175

Modified loafers and birkenstocks are key Proenza Schouler spring-summer 2022 models

Proenza Schouler unveiled its new Spring / Summer 2022 collection at New York Fashion Week from September 8 to 12. The main shoes of the collection are loafers with widened soles and open platform sandals, which can be called ...
16.09.2021 243
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning