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Otto opened the first online shoe store
25.04.2011 3009

Otto opened the first online shoe store

The Russian representative office of the world leader in distance trading, Otto Group, has launched its first specialized online shoe store promenad.ru on the Russian market. The store features about 1 000 shoe models from Italy, Germany, Portugal and Russia.

The product offer includes shoes for women, men and children, is selected based on fashion trends of the season, takes into account the preferences of different age and social groups. Models from previous seasons are offered at a discount.

The site features brands such as Keddo, J&Elisabeth, Tamaris, M Shoes, Francesco Donni, EnzoLogano, D'Oro. A separate product category allocated shoe care products.

Maria Demushkina, project manager at promenad.ru, stressed that brands that are not yet in Russia will be sold in the online store: “We bring brands that are not yet on the Russian market. So, the spring collection includes models of the exclusive Italian company Keys. Keys shoes are made directly in Italy. Today promenad.ru is its only supplier in Russia. Cooperation with little-known, but high-quality European brands on the Russian market is the strategic basis for the development of the project. ”

Otto Group, the world's largest retail distance trading concern, has 123 companies in 20 countries in Europe, North America and Asia. His business area includes three main segments - multichannel trading, financial services and services. The concern includes universal distance selling companies - Otto, Schwab, Baur-Versand, as well as specialized ones - Heine, bonprix, Alba Moda and others. In addition to the main catalog - OTTO - the company produces and promotes WITT International, bonprix, Apart and others catalogs on the world market.

The Russian representative office of the world leader in distance trading, Otto Group, has launched its first specialized online shoe store promenad.ru on the Russian market.
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