The Russian office of the world leader in distance selling Otto Group has launched its first specialized shoe online store promenad.ru on the Russian market. The store presents about 1 shoe models from Italy, Germany, Portugal and Russia.
The product offer includes shoes for women, men and children, is selected based on fashion trends of the season, takes into account the preferences of different age and social groups. Models from previous seasons are offered at a discount.
The site features brands such as Keddo, J&Elisabeth, Tamaris, M Shoes, Francesco Donni, EnzoLogano, D'Oro. A separate product category includes shoe care products.
Maria Demushkina, head of the promenad.ru project, emphasized that the online store will also sell brands that are not yet in Russia: “We bring brands that are not yet on the Russian market. So, the spring collection includes models of the exclusive Italian company Keys. Keys shoes are made directly in Italy. Today promenad.ru is its only supplier in Russia. Cooperation with little-known in the Russian market, but high-quality European brands is the strategic basis for the development of the project. "
The Otto Group is the world's largest retail distance selling group with 123 companies in 20 countries in Europe, North America and Asia. It operates in three main segments - multichannel trade, financial services and services. The concern includes universal distance selling firms - Otto, Schwab, Baur-Versand, as well as specialized ones - Heine, bonprix, Alba Moda and others. In addition to the main catalog - OTTO - the company produces and promotes on the world market the catalogs WITT International, bonprix, Apart and others.