Otto opened the first online shoe store
25.04.2011 4686

Otto opened the first online shoe store

The Russian office of the world leader in distance selling Otto Group has launched its first specialized shoe online store promenad.ru on the Russian market. The store presents about 1 shoe models from Italy, Germany, Portugal and Russia.

The product offer includes shoes for women, men and children, is selected based on fashion trends of the season, takes into account the preferences of different age and social groups. Models from previous seasons are offered at a discount.

The site features brands such as Keddo, J&Elizabeth, Tamaris, M Shoes, Francesco Donni, EnzoLogano, D'Oro. A separate product category includes shoe care products.

Maria Demushkina, head of the promenad.ru project, emphasized that the online store will also sell brands that are not yet in Russia: “We bring brands that are not yet on the Russian market. So, the spring collection includes models of the exclusive Italian company Keys. Keys shoes are made directly in Italy. Today promenad.ru is its only supplier in Russia. Cooperation with little-known in the Russian market, but high-quality European brands is the strategic basis for the development of the project. "

The Otto Group is the world's largest retail distance selling group with 123 companies in 20 countries in Europe, North America and Asia. It operates in three main segments - multichannel trade, financial services and services. The concern includes universal distance selling firms - Otto, Schwab, Baur-Versand, as well as specialized ones - Heine, bonprix, Alba Moda and others. In addition to the main catalog - OTTO - the company produces and promotes on the world market the catalogs WITT International, bonprix, Apart and others. 

The Russian office of the world leader in distance selling Otto Group has launched its first specialized shoe online store on the Russian market ...
5
1
Rating

Latest News

Geox presented its Fall-Winter 2025/26 collection in Moscow

On June 5, in the very center of the Russian capital, in one of the charming spaces of Kitay-gorod, the Italian brand of footwear, clothing and accessories Geox presented its new collection for the Fall-Winter season…
11.06.2025 470

Rxbshoes Releases Collaboration With Artist Sergey Kretenchuk

A collaboration between the St. Petersburg brand of premium handmade footwear rxbshoes and the multidisciplinary artist (also from the city on the Neva) Sergey…
11.06.2025 383

Nike Accused of Misusing Image of Venetian Gondoliers

A Nike advert has sparked controversy in Italy. An advertising photo shoot for the American brand features shots of Venice gondoliers wearing Nike Air Max Dn 8 sneakers. Such images were used in the From…
11.06.2025 450

Eco-tax rates are expected to increase in 2026

The Ministry of Natural Resources and Environment, together with the Russian Environmental Operator (REO), have prepared a proposal to increase the rates of the environmental fee for recycling packaging and used goods. The rates are not…
10.06.2025 499

Converse is releasing penny loafers!

The new Converse All-Star Coinloafer hits stores this week. It's based on the classic penny loafer silhouette, but features signature Converse design elements, known worldwide as a casual…
10.06.2025 543
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning